Marketing Solutions
Products
- Profiles
  
  Build your brand and capture demand.
- Buyer Intent
  
  Find customers primed to purchase.
- Reviews
  
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  
  Drive demand with licensed G2 Reports.
- Market Intelligence
  
  Make data-driven decisions with insider intel.
Get Started with G2
- Create a Profile
  
  List your product or service on G2 and get your name in front of millions.
- Success with G2
  
  Move your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  
  Define audiences and target key accounts.
- Harness Sales Intelligence
  
  Find decision makers who are ready to buy.
- Identify Market Demand
  
  Find customers looking at you and your competitors.
- Engage Customers
  
  Connect with customers when they interact with your product.
- Build Pipeline
  
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  
  Pipeline generation, buyer intent, integration
- Salesloft
  
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- Guides & Tips
  
  A collection of guides so you can thrive on G2.
- G2 University
  
  On-demand certs for marketing and sales.
- Webinars
  
  Learn from the experts. Sell more, grow more.
- Learn Hub
  
  Keep a finger on the tech pulse.
Research
- Research Hub
  
  Content you need to make better technology decisions.
- Our Analysts
  
  Over 30 analysts across industries and sectors.
- Research Insights
  
  From cloud, ERP, HR, AI, and more.
- Our Reports
  
  Info to solve your real-world business problems.
- Research Methodology
  
  A robust method to bring transparency to B2B buying.
- Documentation
  
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2022 Software Buyer Behavior Report
  
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  
  Discover high performing and top software across G2 cateogries.
- Grid for Cloud Computing Infrastructure
  
  These vendors offer the ability to host computing capacity in an elastic, scalable environment.
- See all reports
Pricing

Company
Join Us
- Careers
  
  Find your next career peak with us.
- Our Commitments
  
  We’re creating a place where every you can be you.
- Life @ G2
  
  Read how our values come together at work.
- Locations
  
  Work in personalized and flexible ways.
- Teams
  
  Join a team where growth happens together.
About us
Connect with us
- Contact Sales
  
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- Success with G2
  
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Generate brand awareness and capture demand.

Request a demo

G2 Reports

2023 Software Buyer Behavior Report

Download the definitive report on adapting to the value-driven buyer.

New Categories on G2

Application Research

An Introduction to G2’s New Professional Tax Software Category

G2 Launches Its New Legal Document Management Category

Introducing G2’s New Financial Reconciliation Category

Introducing G2’s New Value Selling Tools Category

G2 Methodology

View all >

Categorization

Methodology to manage the process of categorizing the software products and the related reviews in the G2 community.

Research Agenda

Upcoming report dates and details on what's coming up for G2's Research team.

Mergers & Acquisitions

A highlight of what G2 supports to ensure that brands are accurately represented after acquisitions and mergers.

About G2 Research

G2 Research helps you make better technology decisions to reach your full potential. G2 collects user reviews from technology users to support the development and release of reports and thought leadership. Our combination of unique content and internal industry expertise allows G2 to provide the world-class research & analytics that businesses need to master technology and stay competitive.

Meet our analysts

Products

Profiles

Buyer Intent

Reviews

Content Marketing Subscription

Market Intelligence

Get Started with G2

Create a Profile

Success with G2

Claim Your Profile

By Objectives

Optimize ABM

Harness Sales Intelligence

Identify Market Demand

Engage Customers

Build Pipeline

By Integration Type

Partner with G2

ZoomInfo

Salesloft

Our Customers Inspire Us

BetterCloud Sees 81% Increase in Deal Size

85% of Highspot’s Closed Won Opportunities Influenced by G2

Reputation Sees 174% Increase in ARR

G2 Marketing Solutions Reviews

"Fantastic insights into our customers, product, and more."

"Responsive & attentive account team, useful sales tool."

Learn G2

Guides & Tips

G2 University

Webinars

Learn Hub

Research

Research Hub

Our Analysts

Research Insights

Our Reports

Research Methodology

Documentation

Download latest reports

2022 Software Buyer Behavior Report

G2 Grid & Index Reports

Grid for Cloud Computing Infrastructure

Join Us

Careers

Our Commitments

Life @ G2

Locations

Teams

About us

Connect with us

Contact Sales

Troubleshoot Your G2 Profile

Create a Profile

Create a Profile

Success with G2

Claim Your Profile

New Categories on G2

by Subhransu Sahu

by Samarth Bhat

by Nathan Calabrese

by Blue Bowen

Recent Articles

by Subhransu Sahu

by Samarth Bhat

by Nathan Calabrese

Featured Content

State of Software Report

2024 Technology Trends

DrZero Trust

G2’s AI City

G2 Methodology

About G2 Research