2019 Digital Transformation Trends

The pace of technology innovation continues to accelerate, and companies continue to find navigating the business strategy, business model, workforce, customer interaction, and business operational changes necessary to compete effectively to be a significant challenge.

We’re now in the second generation of digital transformation (DX), which is focused on the business as a platform that enables agile and flexible global operations. The companies that are the most competitive and have the best chance for long-term survival are able to build and maintain a business strategy that can adapt to changing business and technology conditions.

Explore the 2019 Digital Transformation Essentials

Last year, G2 introduced predictions for 2018’s major digital trends. These trends are powerful and will support the continued expansion of DX, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019.

Interested in the latest tech trends? Check out G2's series on the top 2020 digital transformation trends.

G2 2019 Digital Trends

Explore 2019 Digital Trends by Industry

AI, Big Data, and RPA

Machine learning as a service (MLaaS), robotic process automation (RPA), and machine learning data catalogs (MLDCs) are becoming necessities to businesses that are embracing the data-driven business world. Their impact will only continue to grow in 2019.

Read more about AI trends from Rob Light


Like any other industry that’s transformed by tech, the agriculture space must keep up with changing work styles, updates in equipment and mobile devices, and the demand for speedy results. Agtech trends will be heavily influenced by millennials in 2019, and will have the biggest impact on small farms.

Read more about agtech trends from Jasmine Lee


Virtual reality (VR) has been on the outskirts of technology for years, but has been inching toward breaking the barrier into the mainstream. However, augmented reality (AR) has been quickly rising in VR’s shadow. AR technology is set to outpace VR’s growth drastically in the next few years.

Read more about AR/VR trends from Brynne Ramella


As every industry adapts to new and emerging threats, 2019 will see increased focus around the “zero trust model,” biometric authentication, IoT security, and information compliance technologies.

Read more about cybersecurity trends from Aaron Walker

Content Management

Businesses have always been concerned with team cohesion and effective, efficient content marketing. In 2019, their efforts will turn toward increased adoption of productivity tools, less conventional web content management systems, and artificial intelligence in content creation.

Read more about content management trends from Jazmine Betz


In the near future, ERP buyers and vendors will need to adjust their strategies to adapt to the new reality of pervasive automation. Traditional software is starting to be replaced by RPA, and the transition from old to new technology—as well as increasing economic instability—will make companies realize that governance software and services are more than a necessary evil.

Read more about ERP trends from Gabriel Gheorghiu


Fintech is transforming the financial services industry, and will continue to do so as the industry makes the shift to fostering innovation. In 2019, fintech will be bolstered by RPA, mobile banking, insuretech, open banking, smart contracts, and more.

Read more about fintech trends from Patrick Szakiel


The HR technology trends that will have the biggest impact in 2019 include solutions that will promote employee engagement, diversify companies, rethink sexual harassment training, expand corporate wellness solutions, and employ AI to improve HR operations.

Read more about HR trends from Courtney Moran

Retail, Restaurant, and Hospitality

Retail, restaurant, and hospitality are all spaces set to see huge technology gains in the year to come. Between omnichannel and e-commerce in retail, mobile payments in restaurants, and AI personalization in hospitality, 2019 is set to see huge improvements in these customer-facing industries.

Read more about retail trends, restaurant trends and hospitality trends from Lauren Fram