Answer Economy Report: See how AI is rewiring software buying.

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What It Takes To Climb to the PEAK: Insights from G2’s PEAK Professionals of the Year
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What It Takes To Climb to the PEAK: Insights from G2’s PEAK Professionals of the Year
Back in February, we gathered as a global team at our Chicago headquarters for our annual ...

2022 G2 Software Buyer Behavior Report

Build transparency and trust in the age of the buyer.

Get your free report that charts a software landscape moving towards buyer control and increasingly dependent on trust. Learn four golden truths you need to know for success in 2022 and beyond.

  • Early stage experiences shape relationships.
  • The purchasing process is more complex.
  • Security innovation is outpacing adoption.
  • Disjointed trust muddies the buying process.
Get your free report

Top three buying considerations

Ease of implementation

ROI within 6 months

Ease of use

We surveyed 1,000+ B2B decision makers and mapped how software buying is changing.

57% of software contracts are 6 months or less, creating the need for early ROI.

71% of buyers said that additional stakeholders are always or frequently added over the course of the buying journey.

Only 10% find vendor-supplied content influential on buying decisions.

88% of respondents believe what kind of security a software has is very important—yet only 56% have been approved by their IT or Info Security teams.

A whole new buying world.

Address diverse buyer needs and overcome a crisis of trust. Access G2’s proprietary data and analysis, as reported by buyers themselves.

Get your free report