2022 G2 Software Buyer Behavior Report

Build transparency and trust in the age of the buyer.

Get your free report that charts a software landscape moving towards buyer control and increasingly dependent on trust. Learn four golden truths you need to know for success in 2022 and beyond.

  • Early stage experiences shape relationships.
  • The purchasing process is more complex.
  • Security innovation is outpacing adoption.
  • Disjointed trust muddies the buying process.
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Top three buying considerations

Ease of implementation

ROI within 6 months

Ease of use

We surveyed 1,000+ B2B decision makers and mapped how software buying is changing.

57% of software contracts are 6 months or less, creating the need for early ROI.

71% of buyers said that additional stakeholders are always or frequently added over the course of the buying journey.

Only 10% find vendor-supplied content influential on buying decisions.

88% of respondents believe what kind of security a software has is very important—yet only 56% have been approved by their IT or Info Security teams.

A whole new buying world.

Address diverse buyer needs and overcome a crisis of trust. Access G2’s proprietary data and analysis, as reported by buyers themselves.

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Trust is cumulative. Create more of it.