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2023

Digital Trends

Tech is full of underdogs. Folks with grit and gumption, innovators unwilling to shy away from challenges. You’ve heard the talk. You’ve read the trade publications. 2023 could be a tough year for B2B software, no doubt about it. But resilience is in your bones, and we’re here to help make sure when the going gets tough, you keep going.

Explore digital trends

"Digital resilience will play an outsized role in helping companies adapt to challenging marketing conditions in the upcoming year."

Introducing G2’s Trends 2023

by Emily Malis Greathouse

Your resilience road map.

Press pause on your notifications and get a load of 2023’s top trends and tactics, as explored by G2’s expert analysts.

2023 Digital Trends

Tech Research

Cloud, Dev & IT 2023 Research Trends

2023 Trends in Localization Software

Localization software trends 2023 gives insights about the industry using...

by Shalaka Joshi

Cloud, Dev & IT 2023 Research Trends

2023 Trends: The Rise of Automation Testing

As organizations downsize and slow down hiring, companies are increasingly...

by Michael Pigott

Cybersecurity & Privacy 2023 Research Trends

2023 Trends in Cybersecurity: Proactive Security Becomes De Facto

We at G2 expect cybersecurity to become more proactive than ever in 2023. Read...

by Amal Joby

Cloud, Dev & IT 2023 Research Trends

2023 Trends in the Cloud Market

Cloud investments will continue to grow during the downturn, but scrutiny will...

by Rachana Hasyagar

Cybersecurity & Privacy 2023 Research Trends

2023 Trends in the Secure Access Service Edge (SASE) Market

SASE is positioned to gain even more momentum in the cloud and security markets...

by Sarah Wallace

Cybersecurity & Privacy 2023 Research Trends

2023 Trends in DevSecOps Software

DevSecOps adoption won’t be grinding to a halt amidst economic uncertainty, but...

by Adam Crivello

2023 Research Trends AI Research

2023 Trends in AI: Cheaper, Easier-to-Use AI to the Rescue

Less expensive, easier-to-use AI will fuel business growth and increase...

by Matthew Miller

App Research

Sales, Marketing, and Customer Service Research 2023 Research Trends

2023 Trends in Online Community Management

In 2023, companies that prioritize creating digital communities by investing in...

by Alanna Iwuh

ERP & Commerce Research 2023 Research Trends

2023 Trends in Procurement

End-to-end procurement suites can have slow implementation and ROI times....

by Nathan Calabrese

Enterprise Solutions Research 2023 Research Trends

2023 Trends in the Manufacturing Industry

The adoption of modern PLM software combined with 3D printing and simulation...

by Anindita Sengupta

Sales, Marketing, and Customer Service Research 2023 Research Trends

2023 Trends: Making Your Marketing Win in Times of Loss

In 2023, marketers will need to be prepared for sustaining strategy in times of...

by Victoria Blackwell

HR & Collaboration Research 2023 Research Trends

2023 Trends in Virtual Collaboration and Productivity

Remote employees need solutions that not only assist in productivity, but fuel...

by Brianna Bajwa

Sales, Marketing, and Customer Service Research 2023 Research Trends

2023 Trends in Digital Sales Room Software

Digital sales room software adoption will increase and expand in its usage...

by Blue Bowen

HR & Collaboration Research 2023 Research Trends

2023 Trends in Office Technology

AI is taking over writing processes for employees through the rise of...

by Marina Schlosser

ERP & Commerce Research 2023 Research Trends

2023 Trends in the E-commerce Industry

With businesses targeting sales on multiple channels, investment in PIM will...

by Subhransu Sahu

Sales, Marketing, and Customer Service Research 2023 Research Trends

2023 Trends in Customer Support, Automation, and Customer Loyalty

Automation and customer loyalty will drive digital resilience as businesses...

by Jeffrey Lin

ERP & Commerce Research 2023 Research Trends

2023 Trends in Enterprise Resource Planning (ERP)

ERP is poised to regain its role as the main system of record for companies...

by Gabriel Gheorghiu

Content Management & Design Research 2023 Research Trends

2023 Trends in Design Management

The rise of AI technology in design tools is automating much of the design...

by Priya Patel

HR & Collaboration Research 2023 Research Trends

2023 Trends in HR Software: New Year, New Recruiting Software Toolkit

How talent assessment and diversity recruiting software will change the...

by Grace Savides

ERP & Commerce Research 2023 Research Trends

2023 Trends in the Supply Chain Industry

Supply chain analyst Anthony Orso predicts logistics SaaS will grow despite the...

by Anthony Orso

Verticals & Services Research

Industry Verticals 2023 Research Trends

2023 Trends in Online Learning Platforms

In 2023, online learning platform providers will invest in their existing...

by JaKayla D. Lathon

Industry Verticals 2023 Research Trends

2023 Trends in Healthcare Software

In 2023, healthcare providers will prioritize patient engagement using a...

by Dominick Duda

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