2024 Technology Trends Research

Marketing Solutions
Products
- Profiles
  
  Build your brand and capture demand.
- Buyer Intent
  
  Find customers primed to purchase.
- Reviews
  
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  
  Drive demand with licensed G2 Reports.
- Market Intelligence
  
  Make data-driven decisions with insider intel.
Get Started with G2
- Create a Profile
  
  List your product or service on G2 and get your name in front of millions.
- Success with G2
  
  Move your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  
  Define audiences and target key accounts.
- Harness Sales Intelligence
  
  Find decision makers who are ready to buy.
- Identify Market Demand
  
  Find customers looking at you and your competitors.
- Engage Customers
  
  Connect with customers when they interact with your product.
- Build Pipeline
  
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  
  Pipeline generation, buyer intent, integration
- Salesloft
  
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- Guides & Tips
  
  A collection of guides so you can thrive on G2.
- G2 University
  
  On-demand certs for marketing and sales.
- Webinars
  
  Learn from the experts. Sell more, grow more.
- Learn Hub
  
  Keep a finger on the tech pulse.
Research
- Research Hub
  
  Content you need to make better technology decisions.
- Our Analysts
  
  Over 30 analysts across industries and sectors.
- Research Insights
  
  From cloud, ERP, HR, AI, and more.
- Our Reports
  
  Info to solve your real-world business problems.
- Research Methodology
  
  A robust method to bring transparency to B2B buying.
- Documentation
  
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2022 Software Buyer Behavior Report
  
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  
  Discover high performing and top software across G2 cateogries.
- Grid for Cloud Computing Infrastructure
  
  These vendors offer the ability to host computing capacity in an elastic, scalable environment.
- See all reports
Pricing

Company
Join Us
- Careers
  
  Find your next career peak with us.
- Our Commitments
  
  We’re creating a place where every you can be you.
- Life @ G2
  
  Read how our values come together at work.
- Locations
  
  Work in personalized and flexible ways.
- Teams
  
  Join a team where growth happens together.
About us
Connect with us
- Contact Sales
  
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- Success with G2
  
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Generate brand awareness and capture demand.

Request a demo

"In 2024, generative AI will spark a new wave in automation, while business leaders will also seek to simplify and consolidate their technology stacks to deliver new innovation while keeping cost and complexity in check."

-Chris Voce

Vice President of Market Research @ G2

2024 Technology Trends

Tech Research

Cloud, Dev & IT 2024 Research Trends

2024 Trends: Developer AI Usage Will Propel Formal Adoption

2023 has been dominated by AI, and software development has not gone...

by Adam Crivello

AI & Analytics Research 2024 Research Trends

2024 Trends: Generative AI is Not Here to Stay (Everywhere)

We have seen hundreds of categories incorporating generative AI, but is this...

by Matthew Miller

Cybersecurity & Privacy 2024 Research Trends

2024 Trends: Projections and Preparedness in Cybersecurity

Read our 2024 G2 Trends report on Cybersecurity. Exploring cybersecurity...

by Dr. Chase Cunningham

AI & Analytics Research 2024 Research Trends

2024 Trends: Embracing Consolidation and Automation in Data Fabric

Gain insights into automation, integration, and real-time data management by...

by Shalaka Joshi

Enterprise Solutions Research 2024 Research Trends

2024 Trends: CAD and CPQ Integration To Redefine Manufacturing Processes

G2 predicts increased CAD and CPQ software integration for automated CAD...

by Anindita Sengupta

Security & Privacy 2024 Research Trends

2024 Trends: Embracing Human-Centric Security in an Automated World

Numerous software developers are turning to AI integrations, but security...

by Brandon Summers-Miller

Cloud, Dev & IT 2024 Research Trends

2024 Trends: Generative AI Can Boost AIOps Adoption

This article delves into the challenges AIOps software users faced in 2023 and...

by Tian Lin

Cloud, Dev & IT 2024 Research Trends

2024 Trends: Web Frameworks’ Impact on Software Development

Read G2's 2024 Trends report on web frameworks. As organizations look to...

by Michael Pigott

Security Research 2024 Research Trends

2024 Trends: Machine Learning Is Simplifying Data Security

Explore the vital role of machine learning in cybersecurity and how it is...

by Amal Joby

Cloud, Dev & IT 2024 Research Trends

2024 Trends: AI's Influence on Cloud Scalability and Efficiency

Explore the transformative role of AI in cloud resource management, predictive...

by Rachana Hasyagar

App Research

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Consolidation in SalesTech to Drive Sales Execution

In 2024, vendors will expand product features to increase adoption and reduce...

by Blue Bowen

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Transforming the Marketing Landscape Through Consolidation

Elevate your marketing game with efficient marketing platforms and strategies....

by Victoria Blackwell

HR & Collaboration Research 2024 Research Trends

2024 Trends: AI in Office Suites

Discover how consumers will benefit from buying consolidated office software in...

by Marina Schlosser

Enterprise Solutions Research 2024 Research Trends

2024 Trends: Why It May Take Years for Generative AI to Be Enterprise-Ready

Read our 2024 G2 trends on generative AI. We expect generative AI becoming...

by Gabriel Gheorghiu

ERP & Commerce Research 2024 Research Trends

2024 Trends: AI to Revolutionize E-commerce Personalization

The increasing demand for hyper-personalization in e-commerce will drive...

by Subhransu Sahu

HR & Collaboration Research 2024 Research Trends

2024 Trends: Empowering Employee Engagement and Experience

As the loneliness epidemic sweeps workplaces, team building and employee...

by Grace Savides

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Customer Service Automation Is The Key to Faster ROI for SMBs

Read G2's 2024 Trends content written by our market research experts. In 2024,...

by Jeffrey Lin

Content Management & Design Research 2024 Research Trends

2024 Trends: Digital Experience Platforms Focus on Integrations

As many software providers look to consolidate functionality onto a single...

by Priya Patel

ERP & Commerce Research 2024 Research Trends

2024 Trends: End-to-End Automation for AP Processes

2024 will be the year of full end-to-end automation for AP software, providing...

by Nathan Calabrese

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Consolidation of Event Management Technology

As buyers get overwhelmed by the numerous event solutions, a greater need for...

by Alanna Iwuh

HR & Collaboration Research 2024 Research Trends

2024 Trends: Automation to Transform the Modern Workplace

Read our 2024 G2 Trends report on reducing inefficiency with workplace...

by Brianna Bajwa

Verticals & Services Research

Verticals & Services Research 2024 Research Trends

2024 Trends: Smart Investments in AI Will Drive ROI in Healthcare

Healthcare organizations seek quicker ROI for their software investments. In...

by Dominick Duda

Enterprise Solutions Research 2024 Research Trends

2024 Trends: Multi-Ecosystem Expertise Can Help Service Providers

To win and retain clients, ecosystem service providers will need to show that...

by Cody White

AI & Analytics Research 2024 Research Trends

2024 Trends: Generative AI in Education

The educational sector in the Americas may drastically tip the demand scale...

by JaKayla D. Lathon

Always move forward.

Subscribe for the latest technology trends, industry hot takes, and expert analysis.

Explore 2024 tech trends

Products

Profiles

Buyer Intent

Reviews

Content Marketing Subscription

Market Intelligence

Get Started with G2

Create a Profile

Success with G2

Claim Your Profile

By Objectives

Optimize ABM

Harness Sales Intelligence

Identify Market Demand

Engage Customers

Build Pipeline

By Integration Type

Partner with G2

ZoomInfo

Salesloft

Our Customers Inspire Us

BetterCloud Sees 81% Increase in Deal Size

85% of Highspot’s Closed Won Opportunities Influenced by G2

Reputation Sees 174% Increase in ARR

G2 Marketing Solutions Reviews

"Fantastic insights into our customers, product, and more."

"Responsive & attentive account team, useful sales tool."

Learn G2

Guides & Tips

G2 University

Webinars

Learn Hub

Research

Research Hub

Our Analysts

Research Insights

Our Reports

Research Methodology

Documentation

Download latest reports

2022 Software Buyer Behavior Report

G2 Grid & Index Reports

Grid for Cloud Computing Infrastructure

Join Us

Careers

Our Commitments

Life @ G2

Locations

Teams

About us

Connect with us

Contact Sales

Troubleshoot Your G2 Profile

Create a Profile

Create a Profile

Success with G2

Claim Your Profile

2024 Technology Trends

"In 2024, generative AI will spark a new wave in automation, while business leaders will also seek to simplify and consolidate their technology stacks to deliver new innovation while keeping cost and complexity in check."

2024 Technology Trends

Always move forward.

2024
Technology Trends