2024
Technology Trends

Trends in technology can rush by in a haze. AI’s transformed SaaS—and the world. Buyers demand simpler software experiences. And one-stop shop isn’t a buzzword anymore. It’s an expectation. 

In G2’s 2024 Technology Trends series, G2 analysts clarify the cloudy, decode the era of automation, simplification, and consolidation, and lay out the industry trends you need to know to ride change to growth.

Explore 2024 tech trends

"In 2024, generative AI will spark a new wave in automation, while business leaders will also seek to simplify and consolidate their technology stacks to deliver new innovation while keeping cost and complexity in check."

-Chris Voce

Vice President of Market Research @ G2

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Tech Research


Cloud, Dev & IT 2024 Research Trends

2024 Trends: Developer AI Usage Will Propel Formal Adoption

2023 has been dominated by AI, and software development has not gone...

by Adam Crivello

2024 Research Trends AI Research

2024 Trends: Generative AI is Not Here to Stay (Everywhere)

We have seen hundreds of categories incorporating generative AI, but is this...

by Matthew Miller

Cybersecurity & Privacy 2024 Research Trends

2024 Trends: Projections and Preparedness in Cybersecurity

Read our 2024 G2 Trends report on Cybersecurity. Exploring cybersecurity...

by Dr. Chase Cunningham

Data & Analytics Research 2024 Research Trends

2024 Trends: Embracing Consolidation and Automation in Data Fabric

Gain insights into automation, integration, and real-time data management by...

by Shalaka Joshi

Enterprise Solutions Research 2024 Research Trends

2024 Trends: CAD and CPQ Integration To Redefine Manufacturing Processes

G2 predicts increased CAD and CPQ software integration for automated CAD...

by Anindita Sengupta

Security & Privacy 2024 Research Trends

2024 Trends: Embracing Human-Centric Security in an Automated World

Numerous software developers are turning to AI integrations, but security...

by Brandon Summers-Miller

Cloud, Dev & IT 2024 Research Trends

2024 Trends: Generative AI Can Boost AIOps Adoption

This article delves into the challenges AIOps software users faced in 2023 and...

by Tian Lin

Cloud, Dev & IT 2024 Research Trends

2024 Trends: Web Frameworks’ Impact on Software Development

Read G2's 2024 Trends report on web frameworks. As organizations look to...

by Michael Pigott

Security Research 2024 Research Trends

2024 Trends: Machine Learning Is Simplifying Data Security

Explore the vital role of machine learning in cybersecurity and how it is...

by Amal Joby

Cloud, Dev & IT 2024 Research Trends

2024 Trends: AI's Influence on Cloud Scalability and Efficiency

Explore the transformative role of AI in cloud resource management, predictive...

by Rachana Hasyagar

App Research


Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Consolidation in SalesTech to Drive Sales Execution

In 2024, vendors will expand product features to increase adoption and reduce...

by Blue Bowen

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Transforming the Marketing Landscape Through Consolidation

Elevate your marketing game with efficient marketing platforms and strategies....

by Victoria Blackwell

HR & Collaboration Research 2024 Research Trends

2024 Trends: AI in Office Suites

Discover how consumers will benefit from buying consolidated office software in...

by Marina Schlosser

Enterprise Solutions Research 2024 Research Trends

2024 Trends: Why It May Take Years for Generative AI to Be Enterprise-Ready

Read our 2024 G2 trends on generative AI. We expect generative AI becoming...

by Gabriel Gheorghiu

ERP & Commerce Research 2024 Research Trends

2024 Trends: AI to Revolutionize E-commerce Personalization

The increasing demand for hyper-personalization in e-commerce will drive...

by Subhransu Sahu

HR & Collaboration Research 2024 Research Trends

2024 Trends: Empowering Employee Engagement and Experience

As the loneliness epidemic sweeps workplaces, team building and employee...

by Grace Savides

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Customer Service Automation Is The Key to Faster ROI for SMBs

Read G2's 2024 Trends content written by our market research experts. In 2024,...

by Jeffrey Lin

Content Management & Design Research 2024 Research Trends

2024 Trends: Digital Experience Platforms Focus on Integrations

As many software providers look to consolidate functionality onto a single...

by Priya Patel

ERP & Commerce Research 2024 Research Trends

2024 Trends: End-to-End Automation for AP Processes

2024 will be the year of full end-to-end automation for AP software, providing...

by Nathan Calabrese

Sales, Marketing, and Customer Service Research 2024 Research Trends

2024 Trends: Consolidation of Event Management Technology

As buyers get overwhelmed by the numerous event solutions, a greater need for...

by Alanna Iwuh

HR & Collaboration Research 2024 Research Trends

2024 Trends: Automation to Transform the Modern Workplace

Read our 2024 G2 Trends report on reducing inefficiency with workplace...

by Brianna Bajwa

Verticals & Services Research


Verticals & Services Research Verticals Research 2024 Research Trends

2024 Trends: Smart Investments in AI Will Drive ROI in Healthcare

Healthcare organizations seek quicker ROI for their software investments. In...

by Dominick Duda

Enterprise Solutions Research 2024 Research Trends

2024 Trends: Multi-Ecosystem Expertise Can Help Service Providers

To win and retain clients, ecosystem service providers will need to show that...

by Cody White

2024 Research Trends AI Research

2024 Trends: Generative AI in Education

The educational sector in the Americas may drastically tip the demand scale...

by JaKayla D. Lathon

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Explore 2024 tech trends