AI Bets to Place: Separating Hype from Value

AI’s revolutionizing software across the board. It’s now integrated into nearly every software category on G2. But where’s the real business value?

Our experts dive deep, predicting AI’s impact across the software spectrum next year. We call out winners, flag risky gambles, spotlight what’s actually driving ROI, and separate substance from sizzle.

Read 2025 tech trends

“G2's data fuels a pipeline of insights you can tap into to produce your own success stories, signaling trends that will redefine technology and business.”

TIM SANDERS VP of Research Insights @ G2

Preview our big AI predictions for 2025

Employee AI awareness will jump from 50% to 75%, bridging the gap between C-Suite excitement and workforce adoption.

AI-integrated compliance tools will streamline audits, empowering buyers to prioritize vendor security.

ID-free digital advertising will become the norm, striking a balance between privacy and personalization in a post-cookie world.

AI-driven, signal-based outreach will replace volume strategies, enabling sales teams to better target and personalize based on genuine buyer intent.

Dive into G2’s 2025 Technology Trends

Generative AI Trends 2025: It’s Time to Start Seeing Utilization and Results

Cloud Trends 2025: AI - The Catalyst for Cloud Computing Evolution

Development Trends 2025: AI Code Generation Will Be the Most Productive AI Use Case

Accounting Trends 2025: AI Chatbots Are Improving User Experiences

Security Trends 2025: What’s Old Is New Again, Sadly

Digital Trends 2025: AI Influences Everything

Recruiting Automation Trends 2025: Rise of AI Bias Audits

Security Compliance Trends 2025: AI Will Fuel Security Compliance Tool Adoption

Digital Advertising Trends 2025: AI Ad Targeting - Where Privacy and Personalization Coexist

Office Tools Trends 2025: How AI is Making Emails Obsolete

Retail Trends 2025: How Much of the AI Buzz Is Real?

Sales Trends 2025: Could This Be the Year Sales Becomes Not a Numbers Game?