2022 G2 India Software Buyer Behavior Report

Build transparency and trust in the age of the buyer.

Get your free report that charts a software landscape moving towards buyer control and increasingly dependent on trust. Learn four golden truths you need to know for success in 2022 and beyond.

Early stage experiences shape relationships.
The purchasing process is more complex.
Security innovation is outpacing adoption.
Disjointed trust muddies the buying process.

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Top three buying considerations.

Scalability

Ease of implementation

ROI within 6 months

We surveyed hundreds of Indian software buyers and mapped how software buying is changing.

28% of buyers use tools to track software adoption.

69% of software contracts are six months or less.

89% of companies have buying committees that influence buying decisions.

82% of buyers conduct research and consider alternatives when a product is up for renewal.

A whole new buying world.

Address diverse buyer needs and overcome a crisis of trust. Access G2’s proprietary data and analysis, as reported by buyers themselves.

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