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Understanding the B2B Buyer

How to Maximize Trust at Every Stage of the Purchasing Process

You'll Get

  • A proven framework for creating and maintaining an undeniable level of trust online
  • Breakdowns around what buyers really want to see at each stage of their purchasing journey
  • Never-before-seen surveys around all 7 stages of the buying process

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Instant, free download

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What’s inside?

Trust is one of the most important factors in any business relationship—and it’s even more critical if your business is online.

This guide will breakdown each stage of your Buyer’s journey, examining the most important trust factors based on the latest data and expert analysis.

Get the Guide   Instant, free download

Learn about the 7 buyer stages:

Stage 1

Awareness

  • The key competitive advantage for businesses in 2019—and beyond…
  • One of the biggest challenges facing companies today (and how to overcome it)...
  • The first, crucial step in selecting B2B technology…
Stage 2

Education

  • How most people (69%) start researching their next B2B tech purchase (HINT: It’s not G2)
  • The #1 most trusted source of product information for your buyers…
  • What’s “LIke-Me” syndrome (and why every software Seller must understand it)...
Stage 3

Comparison

  • The top-8 most reliable sources of information buyers lean on when making a B2B purchase…
  • 5 key factors every buyer evaluates (consciously or otherwise) when buying…
  • The absolute LEAST trusted source for B2B buying advice…
Stage 4

Decision

  • The top-8 biggest obstacles to making a good buying decision…
  • How to ensure your buyers can find—and TRUST—information available about your product…
  • The top-8 most helpful resources for software buyers…
Stage 5

Implementation

  • The most important factor in choosing the implementation method…
  • The most (and LEAST) successful implementation method for Marketing…
  • The most (and LEAST) successful implementation method for Sales…
Stage 6

Production

  • The top results and adoption metrics per category, including Sales, Marketing, and more!
  • The 2 most important indicators of success in ANY implementation…
  • One simple, direct question you can ask the buyer to prove your worth and gain TRUST…
Stage 7

Feedback

  • The most important feedback you can possibly get from a buyer…
  • 4 PROVEN, ultra-efficient ways to solicit quality feedback…
  • The top-10 “Employee Engagement” and “Enterprise Feedback” systems on the market…

Earn your buyers’ trust, faster.

Instant, free download