Understanding the B2B Buyer

Learn about the 7 buyer stages:

Stage 1

Awareness

• The key competitive advantage for businesses in 2019—and beyond…
• One of the biggest challenges facing companies today (and how to overcome it)...
• The first, crucial step in selecting B2B technology…

Stage 2

Education

• How most people (69%) start researching their next B2B tech purchase (HINT: It’s not G2)
• The #1 most trusted source of product information for your buyers…
• What’s “LIke-Me” syndrome (and why every software Seller must understand it)...

Stage 3

Comparison

• The top-8 most reliable sources of information buyers lean on when making a B2B purchase…
• 5 key factors every buyer evaluates (consciously or otherwise) when buying…
• The absolute LEAST trusted source for B2B buying advice…

Stage 4

Decision

• The top-8 biggest obstacles to making a good buying decision…
• How to ensure your buyers can find—and TRUST—information available about your product…
• The top-8 most helpful resources for software buyers…

Stage 5

Implementation

• The most important factor in choosing the implementation method…
• The most (and LEAST) successful implementation method for Marketing…
• The most (and LEAST) successful implementation method for Sales…

Stage 6

Production

• The top results and adoption metrics per category, including Sales, Marketing, and more!
• The 2 most important indicators of success in ANY implementation…
• One simple, direct question you can ask the buyer to prove your worth and gain TRUST…

Stage 7

Feedback

• The most important feedback you can possibly get from a buyer…
• 4 PROVEN, ultra-efficient ways to solicit quality feedback…
• The top-10 “Employee Engagement” and “Enterprise Feedback” systems on the market…