10 Best Tools for Event Registration and Ticketing in 2019 (+How to Choose One)

Stephanie Graham
Stephanie Graham  |  September 11, 2019

Choosing an event registration tool is one of the first and most essential considerations of the event planning process. After all, it’s difficult to imagine executing a successful event without guests!

Luckily, there’s no shortage of tools available to help event planners with this crucial first step — in fact, there are more than 300 event registration and ticketing software solutions listed on G2. It’s great to have so many options, but how do you choose the right one for your event?

See the Easiest-to-Use Event Registration Software →

Before diving headfirst into the product pool, it’s important to consider which features you require in an event registration or ticketing solution. If you organize a lot of (or even a few) events, you understand that no two events are alike. Each event is unique, and as such, the registration solution you choose will largely depend on the type of event you’re planning. While many ticketing products can be used for a variety of events, organizing a huge, industry-wide trade show will likely require a different registration system than planning an intimate awards gala.

How to choose an event registration solution

As we highlighted in our recent round-up of event industry statistics, 51% of event professionals measure their event ROI based on the number of registrations. To that end, an event registration tool can make or break an event: A clunky, inconvenient or unreliable software can surely lead to fewer registrations and a lower ROI.

If you’re in the market for a new event registration or ticketing service, there is a lot to consider before making a decision. The kind of event you’re planning, the number of people you expect to attend, whether you need to sell tickets onsite: all these factors and more can help determine the best registration solution for you. Let’s explore some of the elements you should keep in mind when comparing event registration software.

A professional event where attendees needed to go through the registration process to attend.

Event scale

The size and type of event you’re planning can have a big impact on the best registration solution for you. Are you planning a trade show for thousands of attendees? A conference with multiple speaker sessions? An awards gala with assigned seating? Some event registration systems allow for multiple registration types or multi-session registration, which can be ideal for trade shows and conferences. Likewise, some ticketing tools provide seating charts and reserved seating, which are suitable for dinners, concerts and other live events.

TIP: Download G2’s Ultimate Event Planning Guide to plan the perfect event and wow all your attendees!

In addition, think about how frequently your organization hosts events. If your events tend to be smaller, or you only run a couple events per year, you’ll likely need a relatively simple registration software. On the other hand, if you plan multiple large events every year, you may wish to seek out a more comprehensive solution that can provide features such as attendee list management, event marketing and in-depth reporting.

Registration or ticketing process

Are you selling tickets or simply collecting RSVPs to a private event? Luckily, many registration products handle both scenarios, and they are often free to use to collect registrations for free events. If you want to sell tickets, most event registration products offer some form of payment processing to collect payments from guests. While these products will charge you a fee per ticket sold, a majority of them will allow you to either absorb the fees or pass them on to the ticket buyers.

In addition, think about how your guests will want to receive their ticket. Since attendees will be registering online, the most common form of delivery is by email. Keep in mind that if you need to deliver any tickets by mail, your options may be limited.

Payment methods

Event registration and ticketing products provide secure payment processing to facilitate online ticket sales. Some products use their own built-in payment processing, while others integrate with popular payment gateways like PayPal and Stripe. Certain products will also allow you to connect your own merchant account to receive payments directly. Remember that different products will deliver payments at different frequencies, and in some cases you may not receive funds until the event is over. If you need funds sooner to facilitate refunds or balance your budget, look for a registration tool that can deliver payments immediately, or at least once a day.

How will you check attendees into the event when they arrive? Will you be accepting onsite registrations? Some event registration products offer mobile apps you can download to scan tickets and easily check in guests the day of the event. There are also some tools that allow event organizers to register attendees and receive payments onsite.

Event attendees much consider price when they go through the registration and ticketing process.

Pricing

You’ve probably already thought of this one, but cost is important to consider when choosing any kind of software. The price of an event registration and ticketing solution can vary greatly depending on a number of factors, including the product’s features, the number of events you organize and the size of the event. Some products charge a fee per ticket sold, while others charge a monthly fee. Although a monthly fee may seem unreasonable for someone who plans one or two events a year, it may be more cost-effective for an organization that hosts dozens of them.

Registration tools that provide additional event management features such as mobile event app software or advanced event analytics will end up costing more. If you don’t need more sophisticated event management solutions, seek out a straightforward ticketing solution that meets your needs. 

Best event registration & ticketing solutions

The following products are the 10 highest rated event ticketing and registration solutions on G2. They are ranked in order based on their Satisfaction scores from real user reviews* as of July 12, 2019. For each product, we provide the following information:

  • G2 star rating
  • Number of reviews
  • A product overview and pricing information, when available
  • Reviews highlighting what users like and dislike

Keep in mind that event ticketing platforms will charge an additional payment processing fee, which can vary based on both the payment gateway and the card type used in the transaction.

1. Eventbrite

Product name: Eventbrite
G2 star rating: 4.3 out of 5.0
Reviews: 399

Overview
Eventbrite offers features such as branded event pages, event marketing, analytics, and mobile check-in, making it a versatile solution for a wide range of industries and event types.

Pricing

  • Essentials: 2% + $0.79 per paid ticket
  • Professional: 3.5% + $1.59 per paid ticket
  • Premium: Custom fee per paid ticket
  • Free tickets: no cost

Is EventBrite right for you?  Read Reviews Now, FREE →

2. Ticket Tailor

Product name: Ticket Tailor
G2 star rating: 4.9 out of 5.0
Reviews: 60

Overview
Ticket Tailor is a low-cost event ticketing platform that supports events of all sizes. Features include multiple ticket types, a customizable online box office, and mobile check-in. Event organizers can choose to receive their payments directly through Stripe or PayPal.

Pricing

  • Pay as you go: $0.65 per paid ticket
  • Monthly plans:
    • Small: $25/month, up to 50 ticket sales per month
    • Medium: $45/month, up to 100 ticket sales per month
    • Large: $99/month, up to 250 ticket sales per month
    • XL: $175/month, up to 500 ticket sales per month
    • XXL: For larger plans, contact Ticket Tailor for a quote
  • Free tickets: no cost

Read Ticket Tailor user reviews, FREE →

3. Townscript

Product name: Townscript
G2 star rating: 4.8 out of 5.0
Reviews: 44

Overview
Townscript is a global self-serve event ticketing platform. Townscript’s offerings include multiple ticket types, a customized event page and a widget that can be added directly to an organization’s website. Event organizers can choose to accept payments through debit, credit or online banking.

Pricing

  • For paid events: 1.99% + $2 per ticket
  • There are no ticket fees for free events

Is Townscript right for you?  Read Reviews Now, FREE →

4. Eventzilla

Product name: Eventzilla
G2 star rating: 4.5 out of 5.0
Reviews: 121

Overview
Eventzilla is an event ticketing and management platform that supports a variety of event types, from classes to large conferences. Notable features include custom registration flows, reserved seating, attendee self-service and mobile apps for both organizers and attendees.

Pricing

  • Basic: $1.25 per paid ticket
  • Pro: 1.9% + $0.99 per paid ticket
  • Custom: Contact Eventzilla for a custom quote
  • Free tickets: no cost

Read Eventzilla user reviews, FREE →

5. Greenvelope

Product name: Greenvelope
G2 star rating: 4.8 out of 5.0
Reviews: 28

Overview
Greenvelope is an email invitation service for businesses. In addition to elegant designs, it provides guest list management, RSVP tracking, ticketing and donation collection.

Pricing

  • Single mailing: $99 – $199 depending on number of recipients
  • Yearly memberships
    • Bronze: $195/year
    • Silver: $295/year
    • Gold: $495/year

Browse Greenvelope user reviews →

6. Cvent

Product name: Cvent
G2 star rating: 4.3 out of 5.0
Reviews: 962

Overview
Cvent is a powerful event management platform capable of organizing large, complex events. Its many features include a flexible online event registration system that allows for multi-session registration, approval workflows, a content library and wait lists.

Pricing

  • Contact Cvent for pricing information

Browse Cvent user reviews →

7. Evite

Product name: Evite
G2 star rating: 4.0 out of 5.0
Reviews: 47

Overview
Evite provides event organizers with hundreds of stylish invitation designs that can be sent via text, email or a shareable link. Evite’s premium and pro plans offer additional features, including an ad-free experience for guests, custom branding and performance analytics. Evite’s predesigned invitations and RSVP management features make it a good choice for events like corporate parties, open houses and fundraisers.

Pricing

  • Premium: $12.99–$49.99 per event
  • Pro: $249.99/year

Browse Evite user reviews →

8. Ticketbud

Product name: Ticketbud
G2 star rating: 4.5 out of 5.0
Reviews: 21

Overview
Ticketbud is another affordable option for managing, promoting and selling tickets for an event. Its features include link tracking, audience segmentation and an offline POS solution for selling tickets onsite.

Pricing

  • 2% + $0.99 per paid ticket
  • Free tickets: no cost

Browse Ticketbud user reviews →

9. Brown Paper Tickets

Product name: Brown Paper Tickets
G2 star rating: 4.1 out of 5.0
Reviews: 29

Overview
Brown Paper Tickets is a well-established ticketing service primarily used for live events in the entertainment industry. Notable features include mobile ticketing, ticket printing, a mobile check-in app, assigned seating and onsite ticket sales.

Pricing

  • Ticket buyers pay 5% + $0.99 per paid ticket
  • There is no cost for free events

Is Brown Paper Tickets right for you?  Read Reviews Now, FREE →

10. DoubleDutch

Product name: DoubleDutch
G2 star rating: 4.3 out of 5.0
Reviews: 34

Overview
DoubleDutch is an all-in-one event management platform that provides an event content management system and a mobile event app in addition to their event registration and ticketing solution.

Pricing

  • Contact DoubleDutch for pricing information

Read DoubleDutch user reviews, FREE →

Next steps for event registration and ticketing

Choosing a solution for event registration is one of the first steps in the event planning process, and it can also be one of the most important decisions you make early on. The registration tool you select will influence many other aspects of your plan, including how your guests experience the ticketing process and how you will contact and interact with your attendees. Once a decision has been made, it won’t be easy to go back — so choose wisely!

Need some ideas for promoting your event? Check out 13 Ways to Get More Attendees.

*Reviews edited for spelling, grammar, punctuation and clarity.

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Stephanie Graham
Author

Stephanie Graham

Stephanie is a research analyst at G2 concentrating on marketing and digital advertising software. Prior to joining G2, Stephanie spent four years in B2B marketing and corporate event planning at a small publishing company. This experience nurtured her passion for understanding how technology can help solve the unique challenges many small businesses face today. Stephanie’s areas of interest include brand perception, customer experience, local marketing, social media, and event planning. She received her B.A. in journalism and Spanish from Marquette University and in her spare time enjoys reading, gaming, and trying new vegetarian restaurants.