G2 is ready to support you in your exciting business updates - from product mergers to company acquisitions and more.
G2 wants to ensure that your brand is accurately represented after acquisitions or mergers are complete. Below is a highlight of what we will support, and what we need to execute the updates to match your brand strategy.
The G2 Research team requires the below before actioning any profile changes:
- A PR statement speaking to the merger or acquisition
- Proof that the acquisition / merger has been completed (see identification signal examples below for what that proof might look like)
G2 recommends that after a merger or acquisition, partners consider how the below will be updated (if applicable):
Name changes, URL changes, logo changes, branding, invalidation, products
Name changes, descriptions, URL changes, logo changes, branding, invalidation, vendor
Review of Policy
Ongoing review and approval of this policy will be conducted by G2 Research.