How does G2 categorize products?
On G2, products are categorized based on the functionality of the software or service rather than what it is used for or who uses it. The Market Research team will categorize software based on the product’s features and include the product in all applicable categories to best support software buyers. For more information, read G2’s Categorization Methodology.
What are the feature requirements for a category, and how are they decided?
Every software category on G2 has a list of feature requirements, or inclusion criteria, that a product must meet to be included in that category. Feature requirements ensure that similar products are grouped together so buyers can make apples-to-apples comparisons to find the best solution for their business needs. A category’s feature requirements are listed at the end of the category’s definition. G2’s Market Research team conducts thorough research on software markets to determine the most common and must-have features for products within a given category.
Can a product be listed in more than one category?
Yes. A product may be listed in multiple categories as long as the product meets the category’s feature requirements. However, there are some exceptions. A profile listed as a services provider cannot be listed under a software category and vice versa. Additionally, a product listed under a defined category cannot be categorized under the “other” categories. Products are not listed under parent categories.
How can I get my product added to an additional category?
To get your product added to additional categories or to change categories, please contact G2 support. The request will be assigned to a relevant market research analyst to evaluate. If approved, changes will be reflected on the site within 1-2 business days.
How do I change the category that appears at the top of my product’s profile page?
The category shown at the top of a product profile page is the product’s "main" category, also referred to as the "primary" category. A product’s main category is the most relevant category for a given product. To request a change to a product profile’s main category, contact G2 support.
My company has a software product listed on G2, but we also provide services. Can the product profile be added to a services category?
No. On G2.com, profiles are either listed as software products or as service providers. A service is defined as any business offering the majority of human intervention or involvement in completing projects to support the business. In order to add a software profile to a services category, it would need to be removed from all software categories. If a company offers services separate from the software offering, please submit a service listing to G2.
Why was my product removed from a category?
Products may be removed from a category if the Market Research team determines that the product is no longer a good fit. This most commonly occurs through category cleaning, where a Market Research analyst evaluates each product in the category and often updates the definition and inclusion criteria for the category. Then the analyst categorizes the products based on the updates. Vendors can also submit a Salesforce case under the subtype ‘Competitor Category Inquiry’ if a vendor feels that a competitor does not meet the criteria for the category, which may lead to a product being removed from the category.
My competitor(s) is/are in this category. Can you put me in that category as well?
Your competitors are in particular categories because their product fits the inclusion criteria of those categories. If your product also fits the inclusion criteria, it may be placed in those categories. Please submit a support case along with supporting evidence.
Before my product is added to a new category, I want to know how it will rank on the Grid®. Can you show me a preview of how my product will look in the new category?
No. Decisions on whether to categorize a product in a certain category to represent the relevant software market are made by G2’s analyst team. The G2 market research team does not make those decisions based on how individual products will be ranked in the Grid®. If the vendor wants their product added to a new category and it gets approved, only then will they be able to see how it will rank on the grid of that category.
What are the attribute filters on category pages?
On G2’s platform, we can segment software products, hardware, and service providers taxonomically at the category level. However, some categories have unique product classifications and segmentations that do not warrant a new category but do warrant the ability for a buyer to filter by them. The dynamic attributes feature enables G2 Market Research to define specific product attributes at the category level, empowering buyers to filter down the product list and segment products across categories with similar qualities, characteristics, designations, or more. For example, Marketing Automation Software has an attribute based on ‘Target Market’ to differentiate between tools that cater to business-to-business (B2B) vs. business-to-consumer (B2C). If a certain attribute is relevant to a category, the attributes appear as filters on category pages and live Grids®.
What are “Other” categories?
“Other” categories (for example, Other Marketing and Other IT Infrastructure) are intended for products that do not currently qualify for a defined category on G2. A product cannot be listed in “Other” categories if it’s already listed in a defined software category.
What is a parent category? Can my product be added to a parent category?
Parent categories are super categories, with child categories as subcategories. On G2, we want to ensure buyers find the right software for their business and use case. As such, we make sure that products are attributed to those subcategories so that buyers can find the products that fit their needs in the most specific way possible.
Although child categories are, by definition, under their parent category, products in a child category are not directly attributed to the parent category. This is because parent categories are undifferentiated and too broad to be helpful to buyers looking to compare and buy software products. So, products cannot be added to parent categories.
What is a horizontal category? What is a vertical category? Can a single product be in both horizontal and vertical categories?
The products in horizontal categories encompass various industries and use cases. Vertical categories are for products specific to a particular vertical industry. On rare occasions, a product can be in both horizontal and vertical categories. However, this is up to the analyst's discretion. For example, Office software is a horizontal parent category that serves any industry that utilizes offices. On the other hand, Church Management software is a vertical category meant only for churches and businesses that work solely in the church industry.
Why do you have vertical and horizontal categories?
Given the niches many software aims to support across various industries, G2 has segmented categories tailored to vertical (industry-specific) and horizontal (industry-agnostic) needs. Products that solve the needs of businesses in a particular industry are placed in their respective vertical industry categories. This ensures that software buyers can find the most relevant products for their business. Additionally, this helps software vendors increase their product’s visibility and attract qualified buyers rather than being compared to industry-agnostic solutions.
What are marketplace categories, and how are they different from other categories?
Marketplace categories on G2 are home to a stack of products that third-party marketplaces host on their websites. Some examples of such marketplace categories are AWS Marketplace Software, ServiceNow Store Apps, and SAP Store Software. Unlike standard G2 categories, the reviews collected for products in marketplace categories are syndicated to their respective marketplace listings. G2 encourages a range of marketplace listings on its platform. This is to provide visibility into products and reviews that are hosted by G2 as well as third-party marketplaces. To be listed in a marketplace category on G2, the product must have a listing on the relevant marketplace.