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2021 Software Buyer Behavior Report

Navigate a new software buying reality.
Access never-before-seen:

•   Analysis of how, and why, business tech continues to consumerize.
•   Data detailing the influence third-party validation has on trust.
•   Breakdowns of a new buying cycle that extends far beyond the sale.

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We surveyed 700+ B2B decision makers, mapping
the shift in buyers and how you can adapt.

55% of buyers need less than 3 months to make a decision on a software purchase of $20,000 or more.

86% of software buyers across segments use peer review sites when buying software.

Only 4% trust traditional market research firms and analysts the most when making major software purchase decisions.

Over 80% of respondents, from small to enterprise scale, believe it’s important to receive a return on investment within six months.

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A shrinking buying cycle is shifting power to buyers.

Access proprietary data and analysis charting every aspect of changing software buyer behavior, as reported by the buyers themselves.

Get your free report

Learn what you need to do

to stay ahead.

Trust is cumulative. Create more of it.