We surveyed 700+ B2B decision makers, mapping
the shift in buyers and how you can adapt.
55% of buyers need less than 3 months to make a decision on a software purchase of $20,000 or more.
86% of software buyers across segments use peer review sites when buying software.
Only 4% trust traditional market research firms and analysts the most when making major software purchase decisions.
Over 80% of respondents, from small to enterprise scale, believe it’s important to receive a return on investment within six months.