What software is on the minds of buyers this past week? Listed below are the top 10 trending software categories on G2.com, by increased page view percentages compared to the week prior.
This week's software buying trends
The top 10 trending software categories on G2
- Job Search Sites: Also known as job boards or job search engines, job search sites are web-based platforms used to connect employers with job seekers.
- Rewards and Incentives Software: This software allows businesses to send gift cards and other vouchers to customers, partners, or employees.
- Telecom Expense Management (TEM) Services: TEM services help deliver solutions to business telecom companies so that they can track, monitor, and analyze all costs and expenses for overall operational and financial efficiency.
- Industrial IoT Software: Also known as IIoT software, industrial internet of things (IoT) solutions provide assistance with configuring, managing, and monitoring IoT devices used in manufacturing operations.
- Application Portfolio Management Software: This software allows administrative users to unify on-premises and SaaS applications to eliminate redundant systems and improve organization and efficiency.
- Mobile Data Security Software: This software aims to protect mobile devices and their data by identifying threats, securing networks, and creating data backups.
- E-Commerce Tools: E-commerce tools help provide additional functionalities to enhance e-commerce business websites.
- Cloud Workload Protection Platforms: To protect servers and cloud infrastructure, and virtual machines (VMs) from web-based threats, this type of software is used.
- Managed Detection and Response (MDR) Software: MDR software proactively monitors their customers’ networks, endpoints, and other IT resources for security incidents.
- Cloud Access Security Broker (CASB) Software: CASB software provides a layer of protection and policy enforcement for employees accessing cloud-based software.
What is on the minds of software buyers this year?
What is on the minds of software buyers this year? G2 asked the same question and published the 2021 Software Buyer Behavior Report which surveyed over 700 B2B decision makers on what is motivating them to buy software.
There are tons of key takeaways in the report, but a compelling one for me is that for mid-market companies and enterprise-sized businesses, security is the number one priority when purchasing software. Given that 4 of the 10 top trending categories from this particular week are security-product related is further evidence of companies’ focus on software security.