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Top 10 Trending Software Categories on G2 | October 5 to 11, 2021

October 14, 2021

What software is on the minds of buyers this past week? Listed below are the top 10 trending software categories on G2.com, by increased page view percentages compared to the week prior.

This week's software buying trends

image representing top 10 trending software categories by increased page view percentage on G2.com as of Oct 11, 2021

What is on the minds of software buyers this year?

What is on the minds of software buyers this year? G2 asked the same question and published the 2021 Software Buyer Behavior Report which surveyed over 700 B2B decision makers on what is motivating them to buy software. 

image highlighting three factors most important when purchasing software by company size

There are tons of key takeaways in the report, but a compelling one for me is that for mid-market companies and enterprise-sized businesses, security is the number one priority when purchasing software. Given that 4 of the 10 top trending categories from this particular week are security-product related is further evidence of companies’ focus on software security.

Want to know what is on the minds of software buyers this year? G2’s 2021  Software Buyer Behavior Report surveyed over 700 B2B decision makers on what is  motivating them to buy software.   Download report →

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