Top 10 Trending Software Categories on G2 | October 5 to 11, 2021

October 14, 2021

What software is on the minds of buyers this past week? Listed below are the top 10 trending software categories on G2.com, by increased page view percentages compared to the week prior.

This week's software buying trends

image representing top 10 trending software categories by increased page view percentage on G2.com as of Oct 11, 2021

What is on the minds of software buyers this year?

What is on the minds of software buyers this year? G2 asked the same question and published the 2021 Software Buyer Behavior Report which surveyed over 700 B2B decision makers on what is motivating them to buy software. 

image highlighting three factors most important when purchasing software by company size

There are tons of key takeaways in the report, but a compelling one for me is that for mid-market companies and enterprise-sized businesses, security is the number one priority when purchasing software. Given that 4 of the 10 top trending categories from this particular week are security-product related is further evidence of companies’ focus on software security.

Want to know what is on the minds of software buyers this year? G2’s 2021  Software Buyer Behavior Report surveyed over 700 B2B decision makers on what is  motivating them to buy software.   Download report →

Top 10 Trending Software Categories on G2 | October 5 to 11, 2021 The Job Search Sites software category is top of mind for B2B software buyers for the week of October 5 to October 11, 2021. https://learn.g2.com/hubfs/bar%20graph%20analysis.jpg
Merry Marwig, CIPP/US Merry Marwig is a senior research analyst at G2 focused on the privacy and data security software markets. Using G2’s dynamic research based on unbiased user reviews, Merry helps companies best understand what privacy and security products and services are available to protect their core businesses, their data, their people, and ultimately their customers, brand, and reputation. Merry's coverage areas include: data privacy platforms, data subject access requests (DSAR), identity verification, identity and access management, multi-factor authentication, risk-based authentication, confidentiality software, data security, email security, and more. https://learn.g2.com/hubfs/merry-marwigupdated.jpeg https://www.linkedin.com/in/marwig/