This comes after Logicbroker partnered with McFadyen Digital in January 2023 to build supply experience management (SXM) services for enterprise retailers and brands.
The new partnership between Logicbroker and Kibo Commerce is aimed at creating a unified system to help brands and retailers win the game of omnichannel commerce.
What does this partnership mean?
Logicbroker’s partnership with Kibo Commerce is a strategic move towards strengthening its e-commerce and supply chain tech stack. The synergy between Logicbroker and Kibo will enable retailers to enhance their presence across all B2B and D2C sales channels, focusing on improved supply chain processes.
Retail and e-commerce space have become increasingly competitive post-COVID. The focus of businesses has shifted to providing the best-in-class experience at each customer touchpoint.
The overall customer experience impacts a lot of KPIs for retail businesses such as sales, traffic, customer retention, new customer acquisition, and more. While providing a seamless shopping experience is important at the front end, the supply chain and inventory need to be robust at the back end.
While Kibo Commerce offers a powerful unified e-commerce platform, Logicbroker's offering spans drop shipping, marketplace, and B2B supply chain visibility solutions. With Kibo Commerce joining the Logicbroker network, the focus will be to integrate their expertise and build powerful tools to fuel frictionless commerce.
G2 insights on software spending
The tech ecosystem has witnessed a lot of economic downturns recently. Nonetheless, software vendors have been resorting to mergers and acquisitions, joint ventures, and partnerships to fill critical gaps in their offerings.
Businesses are also continuing to invest in their offerings as a part of their growth strategy and have used the crisis to plan for the future.
Investment in software has been a crucial strategy for many businesses now.
As per G2’s 2023 Software Buyer Report containing a poll of over 1,700 global software buyers, nearly 49% said software spending will increase in 2023. The number goes up to 55% in 2024. It’s a good sign for companies like Logicbroker and Kibo Commerce that collaborate to develop unique solutions to solve business problems.
Another part of the buyer behavior report also emphasizes the growing importance of software buyers looking for one tool that fits all. Nearly 84% voted in favor of one solution to solve multiple business problems instead of using several tools. This aptly demonstrates the duos' mission to create a unified system using the tech stack available within the two companies.
Building partnerships to enhance offerings
Software companies leveraging partnerships is a great way to share technical expertise and build products. While these synergies are highly impactful for product development, software vendors should also take heed of buyers’ preferences to craft better products and devise marketing and sales strategies.
G2’s buyer behavior report has uncovered tons of hidden insights on software buying and spending patterns, implementation, ROI, etc., which is of paramount importance to software vendors.
It will be exciting to see how companies will leverage these insights and win in their respective fields.
Subhransu is a Market Research Analyst at G2 concentrating on applications technology. Prior to joining G2, Subhransu has spent 2 years working in various domains of marketing like sales and market research. Having worked as a market research analyst at a renowned data analytics and consulting company based in the UK, he holds expertise in deriving market insights from consumer data, preparing insight reports, and client servicing in the consumer and technology domain. He has a deep inclination towards tech innovation and spends most of his time browsing through tech blogs and articles, wiki pages, and popular tech channels on youtube.