Brazilian digital marketing startup, RD Station, recently raised $50 million Series D led by U.S. private equity firm Riverwood Capital. According to RD Station, this marks the largest investment that a Latin American SaaS startup has ever raised. (Other tech companies that Riverwood Capital has assisted in scaling include Druva, GoPro, Nutanix, and Spredfast.)
Founded in 2011, RD Station focuses on SMBs in emerging markets to help them take advantage of the benefits of digital marketing. RD Station Marketing, the company's marketing automation software, enables companies to manage and automate their digital marketing strategy, which can facilitate better relationships, attract website visitors, and generate sales.
In G2’s Summer 2019 Marketing Automation Grid® report, RD Station was named as a Leader based on receiving a high customer Satisfaction score. 99% of users rated it 4.0 or 5.0 stars and 97% of users believe it is headed in the right direction. One reviewer commented, “RD Station is more than a marketing tool. It is a platform that brings together functionalities that allow you to manage, plan, apply and analyze all the steps of the Inbound Marketing methodology.”
Below is a live look at the marketing automation market:
According to RD Station, the capital raised will go toward strengthening its four main pillars: international expansion, product development, customer experience, and talent recruitment.
by Adam Crivello
by Tian Lin
