ActiveCampaign Secures $100M in Series B Funding Round

Emily Malis
Emily Malis  |  January 29, 2020

Chicago-based customer experience automation platform, ActiveCampaign, recently received $100 million in Series B funding

Founded in 2003, ActiveCampaign raised its first round of funding in 2016 for $20 million from Silversmith Capital Partners. Since then, ActiveCampaign’s employee count grew from 65 to 550, and the company has expanded into a second United States location, an office in Sydney, Australia, and an office in Dublin, Ireland. 

ActiveCampaign positions itself as an all-in-one platform that provides a less fragmented customer experience solution. This approach makes sense, given the level of saturation in the martech world: According to the 2019 Marketing Technology Landscape Supergraphic, there are over 7,040 marketing technology solutions available; this number has increased by over 2,000 solutions since 2017. 

there are over 7,040 martech solutions available in the marketing technology landscapeSource: Chiefmartec Marketing Technology Landscape Supergraphic

In the past year, we’ve seen numerous martech vendors moving in this all-in-one direction, either by launching new product capabilities or partnering with other vendors that have automations already built out. 

ActiveCampaign alone has some 260 technology partners with automations already built out, enabling users to customize the solution that best fits their needs. Some of ActiveCampaign’s integrations include Shopify, Square, Facebook, Eventbrite, and Salesforce

According to ActiveCampaign, its recent funding will be used to invest in building out new technology and to continue to expand internationally. The Series B is led by Susquehanna Growth Equity, and Martin Angert, a partner at Susquehanna, will join ActiveCampaign’s board of directors. 

 

According to G2 reviews, ActiveCampaign is currently a Leader in G2's Marketing Automation category. In addition, according to G2's Winter 2020 Grid® Report for Marketing Automation, 91% of those who have reviewed ActiveCampaign on G2 believe the product is headed in the right direction.

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Emily Malis
Author

Emily Malis

Emily is the applications research team manager and research principal at G2 focused on marketing and digital advertising software. She earned her Bachelor of Science in business administration and Master's of Business Administration degree with a concentration in marketing and business analytics from the Georgia Institute of Technology. She's worked in various industries, including media consulting, information technology, employee wellness, and finance and accounting. Over the past several years, her main focus areas have included brand marketing, demand generation, customer marketing, content marketing, and digital marketing. She enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, and hiking.