Application Research

The Expansion of Digital Audio Advertising

Audio advertising all started with the radio. Back when marketers first started to use radio...

Sales, Marketing, and Customer Service Research

Retail Media Advertising Trends in 2022

This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...

Application Research

G2’s CDP Category Grows as Importance for Data Transparency Increases

I’ve heard the term "personalization" so often over the last few years—usually in the context of...

2021 Research Trends

2021 Trends in Martech and Adtech

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital...

Research News Feed

SAP Customer Experience LIVE 2020: SAP Launches its CDP

The SAP Customer Experience LIVE event took place from October 14, 2020 to October 15, 2020, which...

Application Research

Massive Growth in Digital Channels Means Digital Adtech Must Evolve

Over the past decade, there have been huge shifts in the digital advertising landscape, including...

Research News Feed

Oracle Live 2020: CX Highlights

This time last year, a group of G2 analysts attended Oracle OpenWorld 2019 and we later discussed...

Application Research

How to Manage SaaS Spend During a Crisis

Over the past decade software as a service, more commonly known as SaaS, changed the way we work,...

Research News Feed

Salesforce Acquires Evergage to Enhance CDP Offering

It’s only the second month of the new year and the customer data platform (CDP) market is picking...