Emily is the market research manager for the applications squad as well as G2's research principal focused on marketing + digital advertising software. She earned her BS in business administration and MBA with a concentration in marketing and business analytics from the Georgia Institute of Technology. She enjoys coaching and volunteering for Girls on the Run, attending concerts, running half marathons, and hiking.
I’ve heard the term "personalization" so often over the last few years—usually in the context of...
by Emily Malis
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on...
by Emily Malis
The SAP Customer Experience LIVE event took place from October 14, 2020 to October 15, 2020,...
by Emily Malis
Over the past decade, there have been huge shifts in the digital advertising landscape,...
by Emily Malis
This time last year, a group of G2 analysts attended Oracle OpenWorld 2019 and we later...
by Emily Malis
Over the past decade software as a service, more commonly known as SaaS, changed the way we...
by Emily Malis
It’s only the second month of the new year and the customer data platform (CDP) market is...
by Emily Malis
Chicago-based customer experience automation platform, ActiveCampaign, recently received $100...
by Emily Malis
Boston-based open digital experience company Acquia announced its acquisition of customer data...
by Emily Malis