This season, the solutions that have established themselves as household names are not the only products winning over reviewers and buyers alike.
Today's software buyer is actively seeking the right supply chain visibility software to automate workflows, enhance the transparency of their network, and meet their ever-growing needs. As vendors seek to convince buyers to consider their solutions, it is vital to understand what draws in and motivates certain professionals to use the products they choose.
G2 publishes seasonal reports for its Supply Chain & Logistics categories to assist software buyers as they explore products to meet their inventory, distribution, and supply chain management needs.
This article will examine G2 data and highlight some of the industry leaders from our recently published Winter 2025 Grid® Report for Supply Chain Visibility.
What can we learn from the report?
When looking at this season’s report rankings, we have some familiar faces (industry leaders): Descartes MacroPoint, project44, and GoComet. In fact, these three leading platforms have held on to their Grid® positions since last spring.
Each has established itself as a notable market leader, or in our case, Grid® leader. Throughout the last year, they have distinguished themselves from the rest of the competition with steady G2 scores—ensuring that our top three leaders are only increasing their market presence and satisfaction scores.
While exploring our Winter 2025 Grid® Report for Supply Chain Visibility list, it should be of no surprise that all our leaders are worth considering. Our first-placed Leader, Descartes MacroPoint, boasts a remarkable G2 Score of 91, outperforming the sixth-placed Leader by 27 points.
Despite this gap, the sixth-placed Leader maintains a strong Market Presence and an impressive number of reviews. Additionally, their performance has remained steady across multiple reports, showcasing reliability over time.
All of the report's Leaders, High Performers, and Contenders demonstrate exceptional review numbers and consistent satisfaction scores.
Supply chain visibility feature comparison and insights
Now within our seasonal reports, there are multiple data points we highlight. One of these is an evaluation of every product’s features against a reviewer’s overall satisfaction with that feature within the said category.
Our top six leaders in the category consistently earned high marks from reviewers for their Visibility features. Each leader holds strong G2 Scores and stands out for how users evaluate their features. As shown below, many reviewers express satisfaction with their performance in Compliance, Search, Shipment Tracking, and Order-Level Visibility.
When considering a supply chain visibility solution, it is essential to consider what features would benefit your business needs and what other industry professionals are saying about their numerous features.
Supply chain visibility software provides real-time insights into the movement and status of goods across the supply chain, enabling proactive decision-making and reducing disruptions. Therefore, it is key to be mindful of the features that can enhance operational efficiency and improve overall customer satisfaction.
Who’s making strides in the space?
Within our supply chain visibility category, several competitors in the market have cemented themselves as strong candidates for buyers to consider. This season, alongside our Winter 2025 Grid® Report for Supply Chain Visibility, we have published a Momentum Grid® Report for Supply Chain Visibility.
This report highlights the vendors in the market that have grown within their respective user communities, boasting rising Satisfaction scores. One of these is GoComet, previously mentioned in last Spring season’s report blog. They are also our highest-performing Momentum Leader for Supply Chain Visibility this season.
As highlighted, there are notable correlations between our Momentum Leaders and the overall Winter Report Leaders. Several of them—GoComet, Descartes MacroPoint, FarEye, and Overhaul—also secured spots on our Winter 2025 Grid® Report for Supply Chain Visibility.
This demonstrates that those actively investing in their growth on G2 can position themselves to earn the recognition they deserve.
Which supply chain visibility solution is right for you?
Before choosing a supply chain visibility solution, there are some crucial points to consider:
- Scalability: Ensure the solution can grow along with your business. Evaluate your goals, determine if the right product can meet those needs, and examine any potential new ones on the horizon.
- Accuracy and timeliness: A proper supply chain visibility solution can deliver quality real-time data and insights. The right product will deliver the information needed to support your business and its supply chain performance at the right time.
- User-friendly analytics: A user-friendly solution provides teams with the tools to navigate the platform, utilize real-time data, and streamline processes. These tools empower users to turn data into actionable strategies, fostering continuous improvement and maximizing the software’s impact.
Unlock your supply chain’s full potential!
A supply chain visibility solution offers robust analytic features, including customizable dashboards, detailed reports, and predictive insights that help track trends, evaluate performance, and support better decision making.
A reliable solution can elevate your business through its API integration capabilities. It can connect software systems or applications through APIs, acting as a bridge to enable seamless communication and data exchange between all platforms in your software ecosystem.
In today’s supply chain landscape, it’s key to find a solution that empowers your business to navigate an ever-volatile market. Explore solutions that can maximize your time and effort while providing clarity through the occasional season of ambiguity.
At G2, we have an array of products to explore and a strong community of industry professionals who can provide much-needed peer feedback throughout your buyer journey.
Learn more about G2’s new Procurement Orchestration category.
Edited by Jigmee Bhutia
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