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Campaign Conundrum—How Marketing is Tackling Personalization and Privacy

As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...

What G2 Data Says about Podcast Hosting Platforms

These days you can find a podcast for almost anything from true crime and finance to baking and...

Ukraine Crisis Poses a New Threat to the Global Supply Chain

In G2’s 2022 Digital Trends, I discussed the difficulties facing the global supply chain and...

The Emerging Market for Revenue Operations and Intelligence Software

Data forms the core of every business decision made today. However, disparate and siloed data...

G2 ROI Insights on Web Content Management Software

Return on investment (ROI): one of the most important factors in software purchase decision making,...

The Expansion of Digital Audio Advertising

Audio advertising all started with the radio. Back when marketers first started to use radio...

Introducing the Returns Management Category on G2

It’s safe to say that almost everyone has returned a product that they bought, either in-store or...

G2 Launches New Category for Website Change Monitoring

A mind-boggling amount of digital content is published each day. Content is created, changed, or...

Introducing G2's New Category for Event Networking and Matchmaking

In 2020, the event industry responded to the COVID-19 pandemic with an unprecedented pivot to...