Top 10 Trending Software Categories on G2 | October 13 to 19, 2021

October 20, 2021

What software is on the minds of buyers this past week? Listed below are the top 10 trending software categories on, by increased page view percentages compared to the week prior.

This week's software buying trends

top 10 trending software categories at G2

What piqued my interest in this week's list? Passwordless authentication

These days, securing user accounts with passwords alone won’t cut it, so I was pleased to see the increased interest in passwordless authentication solutions. I am an enthusiastic supporter of securing user accounts with multi-factor authentication (MFA)

five types of authentication factors

Passwordless authentication can help secure users with poor password practices by eliminating the need for passwords entirely. For example, users who suffer from password fatigue because they refuse to properly employ a password manager to store and safeguard their unique and strong passwords, often reuse the same password for multiple accounts. This is bad for security. 

Passwordless authentication can help these users by eliminating the need for a password as an authentication factor (something a user knows) and replacing it instead with something they have (like a trusted mobile device or physical security key) or something they are (such as a biometric like a fingerprint or face print).

how passwordless authentication works

Related: The Ultimate Guide to Passwordless Authentication 

The sudden interest in passwordless authentication solutions on G2 may be related to a well-known passwordless authentication vendor Yubico, announcing the launch of their new YubiKey Bio Series, their first-ever biometric authentication solution. Or maybe not. Who knows! But while you’re here, here is a list of 60 passwordless authentication solutions in G2’s Passwordless Authentication Category

Want to know what is on the minds of software buyers this year? G2’s 2021  Software Buyer Behavior Report surveyed over 700 B2B decision makers on what is  motivating them to buy software.   Download report →

Top 10 Trending Software Categories on G2 | October 13 to 19, 2021 The Game Localization software category is top of mind for B2B software buyers for the week of October 13 to October 19, 2021.
Merry Marwig, CIPP/US Merry Marwig is a senior research analyst at G2 focused on the privacy and data security software markets. Using G2’s dynamic research based on unbiased user reviews, Merry helps companies best understand what privacy and security products and services are available to protect their core businesses, their data, their people, and ultimately their customers, brand, and reputation. Merry's coverage areas include: data privacy platforms, data subject access requests (DSAR), identity verification, identity and access management, multi-factor authentication, risk-based authentication, confidentiality software, data security, email security, and more.