With Google increasing its market share in the RAD space, the tug of war between these use cases tips in favor of non-professional devs (or “citizen developers,” if you like vague buzzwords). Google’s vision for the market is to help companies across industries “modernize their business in the cloud,” and this acquisition brings the vendor closer to delivering on that goal.
RAD’s mini identity crisis starts to resolve itself when a company—even a small mom and pop company like Google—develops a bigger presence in the market. Both buyers and vendors benefit by having a better grasp on where the software is headed. The catch is that while the space becomes more defined, it does so to the tune of one company’s specific goals. Google is open about its vision to “reimagine the application development space,” and it will be interesting to see how the fruits of that vision might shape the future of digital transformation.
Adam is a research analyst focused on dev software. He started at G2 in July 2019 and leverages his background in comedy writing and coding to provide engaging, informative research content while building his software expertise. In his free time he enjoys cooking, playing video games, writing and performing comedy, and avoiding sports talk.