Introducing G2’s New AI Content Creation Platforms Category

Generative AI solutions are popping up like wildfire to address all sorts of content needs, from AI writing assistants to AI image generators. Recently, a new AI category has emerged that serves as a holistic solution for enterprise content creation.

In response to this exciting development in the space, we’re happy to announce G2’s new AI Content Creation Platforms category.

AI content creation platforms are your go-to-market hub

Creating high-quality, consistent, and engaging content at scale has long been a challenge for enterprise GTM teams. AI has started to assist in that challenge, but buyers are often faced with an array of AI assistants that each address one specific need. This tool helps you write a blog, and that tool helps you make a graphic for your ad. This other tool makes characters for your Dungeons & Dragons campaign, and you shouldn’t be using it at work.

Enter AI content creation platforms: a new category of solutions that combine multiple AI-assisted content capabilities under one collaborative roof.

At their core, these platforms harness the power of large language models (LLMs) to generate branded text and media based on user inputs. These comprehensive solutions often incorporate features like content templates, style customization, and brand voice alignment tools, ensuring consistency and relevance across various content types and marketing channels.

What sets AI content creation platforms apart is their ability to serve as a one-stop shop for enterprise content needs. They allow teams to set brand guidelines, plan GTM efforts, and generate the content that goes with them—all within a single, integrated environment. This approach helps businesses not only scale their AI-assisted content production but also improve SEO performance and maintain a cohesive brand voice across their digital presence.

For teams drowning in content demands or struggling to keep up with the insatiable appetite of social media and digital channels, these platforms offer a lifeline. They can rapidly generate first drafts of blog posts, craft compelling product descriptions, or even suggest social media copy—all while adhering to predefined style guides and tone of voice.

However, it's important to note that these platforms aren't meant to replace human creativity entirely. Instead, they serve as powerful assistants, augmenting human capabilities and freeing up time for higher-level strategic thinking and creative direction.

Holistic collaboration might beat individual tools

AI content creation platforms combine the functionality of AI writing assistants, AI image generators, and more to provide a collaborative, unified hub. So, how does it compare to those individual categories when it comes to driving value?

According to G2 reviewers, AI content creation platforms yield the fastest ROI among AI-assisted content categories on G2.

The difference isn’t dramatic, and buyers looking to up their business content productivity should still consider whether they need a robust centralized suite or a one-use tool.

The future of AI assistants

As we move further into the future of AI-powered assistants, we can expect the market for AI content creation platforms to grow.

While individual tools that address a single use case will always be relevant, these end-to-end platforms will likely prove key to enterprise businesses hoping to automate their GTM efforts at scale.

Learn more about AI writing assistants to enhance your writing with the power of AI!

Edited by Jigmee Bhutia