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Achieving Globalization via Localization of Products and Services

Localization of software products and services takes a holistic approach to deliver information to...

Barriers Toward Adopting AI and Analytics in the Supply Chain

I recently attended the Tableau Conference, where I indulged my nerdiness for four days. As a...

What Is Social Commerce, and Why We Created a New Category for It

The fact that social media is critical for e-commerce is obvious. There are billions of users on...

How G2’s Presales Software Category Has Evolved

Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...

The Evolving Retail Space and Ways to Optimize Retail Stores in 2022

Retail sales occur when a business sells finished goods or services to consumers in exchange for...

Campaign Conundrum—How Marketing is Tackling Personalization and Privacy

As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...

What G2 Data Says about Podcast Hosting Platforms

These days you can find a podcast for almost anything from true crime and finance to baking and...

Artificial Intelligence Changes the Game for Sports Technology

Since its creation, artificial intelligence (AI) has revolutionized technology to improve...

Highlights From the G2 Spring 2022 ERP Reports

Enterprise resource planning (ERP) is probably one of the most mature software markets, which...