Top 10 Trending Software Categories on G2 | October 28 to November 3, 2021

November 4, 2021

What software is on the minds of buyers this past week? Of the top 10 trending software categories, 4 are related to security—a trend we continue to see for the past few weeks.

An increasing interest in security and cloud-focused software

Interest in security products is supported by a recent study G2 conducted of software buyers, which stated that security is the topmost concern for both mid-market and enterprise buyers when purchasing new software. I imagine securing a company’s internal operations would be of similar interest as the inherent security of a software product (or one can hope).

G2’s Best Security Software page hosts over 1,700 security products and 37,000 corresponding users’ reviews of those security products. 

list of security software categories on g2

Another trend I’m seeing in this top 10 list is that 3 of the top 10 trending software categories are focused on the cloud. Interest in cloud-related software may be evidence that more companies are leaving their legacy, on-premises software behind and moving to cloud applications, as Preethica Furtado, G2’s market research team lead explains in her article on the subject.

Below is a list of the top 10 trending software categories on, by increased page view percentages compared to the week prior.

This week’s software buying trends

top 10 trending software categories, october 28 to november 3, 2021

Want to know what is on the minds of software buyers this year? G2’s 2021  Software Buyer Behavior Report surveyed over 700 B2B decision makers on what is  motivating them to buy software.   Download report →

Top 10 Trending Software Categories on G2 | October 28 to November 3, 2021 The Cloud Access Security Broker (CASB) software is the topmost trending software category for B2B software buyers this week.
Merry Marwig, CIPP/US Merry Marwig is a senior research analyst at G2 focused on the privacy and data security software markets. Using G2’s dynamic research based on unbiased user reviews, Merry helps companies best understand what privacy and security products and services are available to protect their core businesses, their data, their people, and ultimately their customers, brand, and reputation. Merry's coverage areas include: data privacy platforms, data subject access requests (DSAR), identity verification, identity and access management, multi-factor authentication, risk-based authentication, confidentiality software, data security, email security, and more.