Alanna is a Market Research Analyst at G2 specializing in marketing software. She is passionate about market research and the data-driven insights that help businesses understand trends in the industry, the psychology of human behavior, and the competitive landscape. With more than three years of experience working in market research, most of her time was focused on the life science industry until her recent transition into the world of technology. In her free time, Alanna is somewhere traveling the world, shopping at farmer’s markets, or attending gallery openings.
Analyst Commentary: Applications Research
By now, you must be familiar with the term artificial intelligence (AI), as it has rapidly taken...
Analyst Commentary: Applications Research
On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is...
G2's Public Relations (PR) Software category just got a little bigger with the recent addition of...
Sales, Marketing, and Customer Service Research
This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...
Analyst Commentary: Applications Research
In this growing competitive digital world, where companies compete for user attention and time,...