Adweek Outlook: Marketing and Advertising Takeaways for 2024

With the start of a new year, marketing teams come together to identify strategy, budget, and...

Revisiting 2023 Trends: The Rise of Digital Sales Room Software

In December 2022, G2 predicted that digital sales room software would expand its use cases from the...

Digital Audio Advertising in 2023 and Beyond

Since its adoption into the G2 taxonomy in late 2020, the Digital Audio Advertising category on G2...

Hubspot Launches a New Integration with TikTok

HubSpot and TikTok recently announced a new integration for B2B brands to run lead generation ads ...

2024 Trends: Customer Service Automation Is The Key to Faster ROI for SMBs

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

2024 Trends: Consolidation of Event Management Technology

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

2024 Trends: Transforming the Marketing Landscape Through Consolidation

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

2024 Trends: Consolidation in SalesTech to Drive Sales Execution

This post is part of G2's 2024 technology trends series. Read more about G2’s perspective on...

Apollo.io Hits Unicorn Status: Raises $100 million

Apollo.io, a leading sales intelligence solution, announced they had raised $100 million in Series...