Introducing G2’s New Value Selling Tools Category

The purchasing process in today’s B2B SaaS environment is heavily scrutinized due to budget...

Introducing G2’s New Customer Service Automation Category

Since the commercial introduction of generative AI models like ChatGPT, Bard, Llama 2, etc.,...

Adweek Outlook: Marketing and Advertising Takeaways for 2024

With the start of a new year, marketing teams come together to identify strategy, budget, and...

Revisiting 2023 Trends: The Rise of Digital Sales Room Software

In December 2022, G2 predicted that digital sales room software would expand its use cases from the...

Digital Audio Advertising in 2023 and Beyond

Since its adoption into the G2 taxonomy in late 2020, the Digital Audio Advertising category on G2...

Hubspot Launches a New Integration with TikTok

HubSpot and TikTok recently announced a new integration for B2B brands to run lead generation ads ...

2024 Trends: Customer Service Automation Is The Key to Faster ROI for SMBs

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

2024 Trends: Consolidation of Event Management Technology

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

2024 Trends: Transforming the Marketing Landscape Through Consolidation

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...