Introducing G2's New WhatsApp Marketing Category

Businesses are constantly seeking innovative ways to engage with their customers effectively.

Digital Advertising Trends 2025: AI Ad Targeting - Where Privacy and Personalization Coexist

This post is part of G2's 2025 digital trends series. Read more about G2’s perspective on digital...

Sales Trends 2025: Could This Be the Year Sales Becomes Not a Numbers Game?

This post is part of G2's 2025 digital trends series. Read more about G2’s perspective on digital...

Key Insights from G2's Summer 2024 Report for Market Intelligence Software

Now that summer is coming to an end, we’re excited to share some key findings from our...

G2 Survey: Use Case Synergies in Customer Success Software

In our previous article, we explored the evolving role of customer success in modern businesses. In...

Introducing Attributes to G2's Demo Automation Category

Demo automation software is a rapidly growing and evolving software category.

Introducing G2’s New Contact Center Payments Category

Few things are more frustrating for a customer than being unable to purchase a product they know...

The Art of Attribution: Introducing Attribution Solution Types

Many pieces of great digital marketing practices fly under the radar.

AI Boosts Productivity Bots But Improvements Needed Elsewhere

AI has been a hot topic for software products since the launch of ChatGPT in November 2022.