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Inside Connections 2022: What We Liked and Would’ve Liked to See

Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...

How G2’s Presales Software Category Has Evolved

Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...

Why Is There an Influx of Funding for Sales Compensation Products?

Many businesses are facing difficult decisions due to the impact of global conflicts and economic...

KKR Brings Second Wind to Alchemer

Private equity investment firm Kohlberg Kravis Roberts & Co. (KKR) became the majority shareholder...

Campaign Conundrum—How Marketing is Tackling Personalization and Privacy

As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...

What G2 Data Says about Podcast Hosting Platforms

These days you can find a podcast for almost anything from true crime and finance to baking and...

Introducing the Presales Category on G2

Presales is an often overlooked aspect of the sales process, commonly focused on providing demos....

The Rise and Rise of Influencer Marketing

In the initial years of social media, online ads served as a major channel for brands to showcase...

Simplifying Customer Data Platforms and Introducing Its Attributes on G2

Imagine you want to buy a new car. While looking through site after site, comparing prices, and...