Introducing Attributes to G2's Demo Automation Category

Demo automation software is a rapidly growing and evolving software category.

Introducing G2’s New Contact Center Payments Category

Few things are more frustrating for a customer than being unable to purchase a product they know...

The Art of Attribution: Introducing Attribution Solution Types

Many pieces of great digital marketing practices fly under the radar.

AI Boosts Productivity Bots But Improvements Needed Elsewhere

AI has been a hot topic for software products since the launch of ChatGPT in November 2022.

Key Insights from G2’s State of Customer Success Survey

Customer success has been an increasing focal point for businesses.

Introducing G2’s New Value Selling Tools Category

The purchasing process in today’s B2B SaaS environment is heavily scrutinized due to budget...

Introducing G2’s New Customer Service Automation Category

Since the commercial introduction of generative AI models like ChatGPT, Bard, Llama 2, etc.,...

Adweek Outlook: Marketing and Advertising Takeaways for 2024

With the start of a new year, marketing teams come together to identify strategy, budget, and...

Revisiting 2023 Trends: The Rise of Digital Sales Room Software

In December 2022, G2 predicted that digital sales room software would expand its use cases from the...