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Marshall Lager

Marshall is G2’s research principal for sales and customer service applications. This role follows a career as a journalist and analyst covering CRM, customer experience, and social engagement. Marshall's background has led to a deep familiarity with the demands of those markets, as well as the ways other technologies can have a positive effect upon them. His coverage areas include sales, customer service, and contact center.

Artificial Intelligence

Why Customer Relationship Management (CRM) Is Still Relevant

Customer relationship management (CRM) software is not a new technology. It first made its debut...

Artificial Intelligence

CX Tech: Artificial and Intelligent

Of all technologies that impact customer experience (CX), few have as immediate or obvious an...

Research News Feed

Beekeeper Raises $45 Million Series B for Mobile Comms App

Swiss-U.S. joint mobile communications startup Beekeeper announced on Sept. 16, 2019, that it...

Thought Leadership

The G2 on Customer Experience: CX Technology

Customer experience software (CX) has dominated discussions of enterprise technology for the...

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