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Thought Leadership

Thought Leadership

Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term...

Thought Leadership

Latest MedTech Consolidations and Investment Rounds

In the first half of 2019, $4.2 billion was invested in digital health.  It’s been a few years...

Thought Leadership

The Pros and Cons of Different Automation Types

The concept of automation is straightforward: create tools that perform tasks with minimal human...

Thought Leadership

Financial Inclusion: Fintech’s Expansion to the Underbanked

Fintech that facilitates financial inclusion may be one of the more altruistic applications of...

Thought Leadership

What Is Fileless Malware and How Do Attacks Occur?

Fileless malware attacks are on the rise as more hackers use it to disguise their nefarious...

Thought Leadership

AI in Fintech: Use Cases and Impact

Artificial intelligence (AI) has proven useful to financial services institutions in multiple...

Thought Leadership

State of the Collaboration SaaS Market in China

The beauty of collaboration and content management software is that they’re universally helpful.

Thought Leadership

CX Tech: Artificial and Intelligent

Of all technologies that impact customer experience (CX), few have as immediate or obvious an...

Thought Leadership

Building an Evolving Omnichannel Software Space on G2

As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot...

Thought Leadership

December 31, 1969

We are in the full swing of technology and cloud software vendor IPO season with Lyft, PagerDuty, Pinterest, and the highly...

Thought Leadership

Cision Acquires Falcon.io to Become An Earned Media Player

December 31, 1969

PR firm Cision acquired social media platform Falcon.io, a move that speaks to the pivoting face...

Thought Leadership

14 Digital Transformation Trends for 2019

December 31, 1969

“Alexa, list all of the hot technology trends for 2019.”

Thought Leadership

HR Trends: 5 Major Human Resource Innovations in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

Thought Leadership

Fintech Trends: 8 Things Disrupting Financial Technology in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

Thought Leadership

AgTech Trends in 2019: Synthetic Biology, Precision Agriculture, and Millennial Farmers

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

Thought Leadership

2019 Hospitality Trends (+Predictions for the Future)

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

Thought Leadership

Ghost Restaurants and Mobile Payments the Big Restaurant Trends in 2019

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

Thought Leadership

The Retail Trends To Look For in 2019 (+Predictions)

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

Thought Leadership

Cybersecurity Trends in 2019: Zero Trust, Biometrics, IoT, and GDPR

December 31, 1969

Another year is winding down within the ever-changing world of cybersecurity, as digital threats...

Thought Leadership

AI Trends in 2019: MLaaS, RPA, and Big Data

December 31, 1969

Over the past year, there have been a number of trends that have impacted digital...

Thought Leadership

The Biggest AR/VR Trends in 2019

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

Thought Leadership

3 Disruptive Content Management and Productivity Trends in 2019

December 31, 1969

Last year, G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

Thought Leadership

5 Trends Impacting ERP and GRC in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

Thought Leadership

SAP Acquires Qualtrics for Data, But Hidden Value is Qualtrics’ Positive Customer Relationships

December 31, 1969

In what is the second-largest acquisition of a software as a service (SaaS) company ever, SAP...

Thought Leadership

Project management software and methodologies are a form of automation that has been used in business for nearly 50 years. New...

Thought Leadership

SaaS-Based CAD is Taking Over

Software as a service (SaaS), also known as software in the cloud, is increasingly penetrating...

Thought Leadership

The Importance of Accounts Payable (AP) Automation

The phrase “time is money” has never been more true than it is now. 

Thought Leadership

Why Companies are Investing in Online Courses in 2020

Do you know what your next career will be? Does it even exist yet? 

Thought Leadership

Computer Viruses Return As the Coronavirus Continues to Spread

In a pinch of irony, the same week that the coronavirus was making headlines, it was announced...

Thought Leadership

Fintech and Blockchain: Use Cases and Value

Blockchain and fintech are inextricably linked. Distributed ledger technology (DLT) has been...

Thought Leadership

The Case for SOAR Solutions: The Future of Cybersecurity

Intelligent automation is making impacts across technology markets. And due to an enormous labor...

Thought Leadership

How to Make Informed B2B Purchasing Decisions

What do business leaders need to make the best, data-driven technology purchasing decisions and...

Thought Leadership

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV...

Thought Leadership

An Amazonian Challenge: The Year of Cloud Partnerships

No one should be surprised that Amazon owns the lion’s share of the cloud computing market.

Thought Leadership

What Is DevSecOps, and How Is It Different from DevOps?

The golden age of DevOps software best practices has settled upon us like a cozy blanket of...

Thought Leadership

How Generative Design Supports Sustainability

About seven years ago, 3D printing was all the rage. For a few months, even years, it was one of...

Thought Leadership

Work Communications Surveillance and Accountability

In early December, The Verge published a tell-all piece on Away, a direct-to-consumer luggage...

Thought Leadership

#ImpactCloud, Digital Adoption, and Tech Philanthropy

When it comes to corporate social responsibility initiatives, tech companies have typically...

Thought Leadership

The Things Have Eyes: An Introduction to IoT

A moment, if you will, to appreciate that name, the “internet of things.”

Thought Leadership

How Cloud Technology Facilitates the Management of Patient Care

Banana yellow file folders, with patients’ names handwritten on stick-on labels, were de rigueur...

Thought Leadership

Cloud Computing in Health Care

I recall—and many of us can relate to—picking up X-ray sheets from one doctor and driving them...

Thought Leadership

How Governments Drive Financial Services Innovation with Fintech Sandboxes

Governments tout the use of fintech sandboxes as an excellent method of fostering innovative ...

Thought Leadership

How SMBs Can Benefit from Industry 4.0

Most Industry 4.0 success stories mention large multinational companies such as GE or ABB.

Thought Leadership

Key Components of Accounting Automation

No matter how dry or stale people think accounting and finance is, these functions are vital to...

Thought Leadership

The Ultimate Guide to Passwordless Authentication

You have business accounts, therefore you have usernames and passwords...for now.

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Six Tips for Getting the Most Out of EdTech Software Purchases

The class erupted in cheers and groans.

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How AWS is Reinventing the Journey to AI

AWS’ flagship conference re:Invent did not fail to impress us here at G2, not to mention the...

Thought Leadership

Analyzing API Security in the Multicloud World

Modern applications send and receive an unfathomable amount of data at any given time. This flow...

Thought Leadership

How to Improve Brand Perception with Social Listening

For marketers, one of the greatest benefits of social media is the opportunity to interact with...

Thought Leadership

Interfacing With Interfaces: Giving Technology a Voice

Voice technology: The voice heard ‘round the world. We’ve all heard of Amazon’s Alexa and Google...

Thought Leadership

Top Design Tech Takeaways from Adobe Max Conference

“Creativity for all,” was a repeated empowering expression used during the Adobe MAX conference...

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Major Causes of Employee Productivity Loss

Let’s be honest: Staying focused at work is hard. Really hard. 

Thought Leadership

Process Data Portability Requests: What Businesses Need to Know

Ever been fed up with your cell phone provider? Maybe you had a good deal the first few months,...

Thought Leadership

How Crowdfunding Changed the Fundraising Landscape

Here’s a fun fact: Modern crowdfunding was pioneered by a British progressive-rock band.

Thought Leadership

The G2 on EdTech: How Tech Is Changing College Admissions

It’s the height of college application season, and if there’s a prospective member of the class...

Thought Leadership

The State of Techfin in Europe and Asia

Big tech companies are expanding their financial services offerings across the globe, but the...

Thought Leadership

Why Customer Relationship Management (CRM) Is Still Relevant

Customer relationship management (CRM) software is not a new technology. It first made its debut...

Thought Leadership

How to Incorporate Omnichannel into Holiday Retail Strategy

The time has come. Halloween has passed and Thanksgiving is right around the corner, which means...

Thought Leadership

True Data Protection Demands More Than Just Regulation

I’ll let you in on a (poorly kept) secret: The use of advanced analytics and other AI-powered...

Thought Leadership

Supply Path Optimization & Its Impact on Programmatic Advertising

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger...

Thought Leadership

Building Energy Modeling: The Future of Sustainability

In my previous column, we explored the various ways building information modeling (BIM) software...

Thought Leadership

How Technology Procurement Is Moving Online

Anyone of a certain age remember this Palmolive commercial from the early 1970s?

Thought Leadership

Blockchain and Identity: Best Use Cases and the Future

As I sit here in the airport lounge at Philadelphia International Airport, I'm thinking about...

Thought Leadership

Challenges of Multicloud Solution Management and Security

Not all clouds are created equal, at least not in terms of security.

Thought Leadership

Latest MedTech Consolidations and Investment Rounds

In the first half of 2019, $4.2 billion was invested in digital health.  It’s been a few years...

Thought Leadership

The Data Toolbox: The Expanding Domain of AI & Analytics

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world....

Thought Leadership

Influencer Marketing: Building Trust with Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...

Thought Leadership

The Case for Multicloud Infrastructure Adoption

Putting all your eggs in one basket doesn’t always work out well. We’ve all done it, and when...

Thought Leadership

A Look Into Subscription-Based Software Models

In the last decade, many software vendors have shifted from one-time purchase models to...

Thought Leadership

The Pros and Cons of Different Automation Types

The concept of automation is straightforward: create tools that perform tasks with minimal human...

Thought Leadership

Why Data Analytics Matter for Nonprofits

Have you ever come face-to-face with a bear while wandering in the remote wilderness? I haven’t,...

Thought Leadership

State of the Collaboration SaaS Market in China

The beauty of collaboration and content management software is that they’re universally helpful.

Thought Leadership

CX Tech: Artificial and Intelligent

Of all technologies that impact customer experience (CX), few have as immediate or obvious an...

Thought Leadership

Building an Evolving Omnichannel Software Space on G2

As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot...

Thought Leadership

The Impact of AI on Diversity Recruiting

“You’re going to have to deal with [diversity] whether you want to or not,” Jarik Conrad, senior...

Thought Leadership

CCPA: Everything You Need to Know

Following extensive media coverage of the Facebook-Cambridge Analytica scandal, the Equifax data...

Thought Leadership

The G2 on Sustainable Design: An Introduction to BIM

The word sustainability is often thrown around when we talk about architecture and construction....

Thought Leadership

A Brief History of Data and the Birth of Analytics Platforms

The story of the first business computer could not be more British if it tried.

Thought Leadership

5G’s Disruption to Digital Marketing

Does anyone remember when 4G was released? Do you remember what you were doing or who you were...

Thought Leadership

G2 on Cloud Security: Investigating the Risks of Cloud Computing

The rapid adoption of cloud computing services has given businesses a false sense of security...

Thought Leadership

The Problematic Entry of Big Tech Into Financial Services

Techfin is still in its budding stages and has only recently started to shape its identity.

Thought Leadership

The G2 on the Cloud: The History of Cloud Adoption

The concept of cloud computing isn’t new. References to cloud computing have been around since...

Thought Leadership

The G2 on Industry 4.0: Understanding Industrial Revolution on a Global Scale

If you work in manufacturing or supply chain, you’ve probably heard of Industry 4.0. While the...

Thought Leadership

The G2 on the Digital Transformation of Brand Perception

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram,...

Thought Leadership

The G2 on Nonprofit Tech: Mobile Optimization

Nonprofit organizations without mobile optimization will be left behind.

Thought Leadership

The G2 on Privacy: What to Know About the NIST Privacy Framework

The most valuable public companies in the world today are all driven by data.

Thought Leadership

The G2 on Collaboration Technology: Multicultural Collaboration

For as much we talk about globalization, rarely do we mention the difficulties of effective...

Thought Leadership

The G2 on Customer Experience: CX Technology

Customer experience software (CX) has dominated discussions of enterprise technology for the...

Thought Leadership

The G2 on MedTech: The Necessary Evil of MIPS Scores

At its core, the health care industry is a service-oriented one; it always has been. Only...

Thought Leadership

The G2 on Diversity: Software’s Impact on Diversity

By the year 2044, more than half of all Americans will belong to a minority group, currently...

Thought Leadership

The G2 on Martech: Continued Growth of CDPs and How They Leverage AI

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple...

Thought Leadership

The G2 on Techfin: Big Tech's Foray Into Financial Services

In this series, I’ll look at how large technology companies are breaking into the financial...

Thought Leadership

The G2 on Cloud Security: Conquering Container Security

Containers — a lightweight VM alternative — are some of the most widely used cloud technologies...

Thought Leadership

I was sitting in my high school math class. It was my junior year, near the end of the semester, and the teacher called me up for a...

Thought Leadership

Tech Giants Improving Supply Chains in the Wake of COVID-19

On March 6th, I published a research article highlighting the impact of COVID-19 on tech supply...

Thought Leadership

New Experience Management Software Category on G2 Revamps Feedback Software Space

G2’s Survey and Enterprise Feedback Management (EFM) software categories are among its most...

Thought Leadership

Square Banking License Approval Signals Change in the Fintech Landscape

Square, a subsidiary of Twitter (and fintech giant), has gotten approval from the Federal...

Thought Leadership

COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick...

Thought Leadership

Tech Companies Bridging the Gap Between AI and Automation

Automation and artificial intelligence (AI) are important, interrelated tools that help...

Thought Leadership

How Technology Can Help Global Supply Chain Disruptions

The current state of the global supply chain is in an absolute whirlwind. With the coronavirus...

Thought Leadership

Combatting the Rising Threat of COVID-19 Email Scams

The coronavirus has impacted several countries across the world, forcing businesses to adapt to...

Thought Leadership

The Glaring Problem with Verifying Consumer Identities

What would you do if someone was trying to steal your personal data using data privacy...

Thought Leadership

The Case for Using Self-Sovereign Identity (SSI) for Immunity Passports

Companies across the globe are grappling with reopening their physical places of business in the...

Thought Leadership

Shift to Remote World Accelerates Fintech Adoption Rates

Late last year, I laid out the top seven fintech trends for 2020. Typically, trends reveal...

Thought Leadership

G2 Launches New Software Category for Virtual Event Platforms

At the end of March, we examined the impact of the coronavirus pandemic on the events industry....

Thought Leadership

The Evolution of the IoT Landscape on G2

Necessity is the mother of invention. We’re loyal subscribers to that philosophy here at G2. 

Thought Leadership

How will the Fourth Industrial Revolution Impact Remote Work?

When we think about remote work, we usually imagine employees performing the same tasks they...

Thought Leadership

Infographic: How to Secure a Remote Workforce

The COVID-19 pandemic has wreaked havoc across the world, impacting nearly every individual and...

Thought Leadership

A Complete Guide to Data Privacy Management

To help buyers make sense of the data privacy software landscape, I will write several articles...

Thought Leadership

The Promises and Pitfalls of Virtual Classroom Tools

A couple of months ago, no one in K–12 education was talking about virtual classrooms.

Thought Leadership

COVID-19 Spawns Security Concerns For Rapidly Expanding, Under-Protected Workforce

Worldwide, social distancing has affected the day-to-day activities of nearly every person. In...

Thought Leadership

How Small Business Employees are Adjusting to Remote Work

G2 is constantly following the evolving B2B tech industry, especially during this uncertain...

Thought Leadership

Business Software Spending During the COVID-19 Crisis

Moving a large number of employees to full-time "work from home" creates many...

Thought Leadership

Collab Tech and Its Impact on Who Gets to Work Remotely

Collaboration software was already a hot topic, then the COVID-19 outbreak happened.

Thought Leadership

How to Manage SaaS Spend During a Crisis

Over the past decade software as a service, more commonly known as SaaS, changed the way we...

Thought Leadership

How COVID-19 Is Changing the Future of Virtual Events

When I got my start in event management, I learned pretty quickly that there’s an event for ...

Thought Leadership

How to Authenticate Remote Workers in a Zero Trust Security Model

Where and how employees work has changed drastically in the last decade. Workers used to only be...

Thought Leadership

The Importance of Fintech in a Remote World

During economic shifts both good and bad, the financial services world has to adjust, leaning on...

Thought Leadership

How to Strengthen Remote Workforce Security During Crises

The coronavirus health crisis has forced millions of workers (who are able) to transition to...

Thought Leadership

Nonprofits in the Time of COVID-19

As the COVID-19 pandemic continues around the globe, many nonprofits are left in a precarious...

Thought Leadership

Telemedicine’s Critical Role in the COVID-19 Crisis

Imagine you were feeling ill and could chat with your primary care doctor about your...

Thought Leadership

How COVID-19 Is Impacting Data Professionals

Remote work isn't the future. It's a current reality, with nearly 75% of U.S. workers working...

Thought Leadership

Evolving the Way We Work During a Crisis

Automation and artificial intelligence, augmented and virtual reality, real-time collaboration,...

Thought Leadership

Adapting Architectural Design Processes for Remote Work

The fields of architecture, engineering, and construction (AEC) have always thrived on...

Thought Leadership

Remote Learning Tools Educators Need Most

Most teachers I’ve met are master improvisers. They have to be ready to adapt to situations in...

Thought Leadership

Project Management in the Age of Remote Work

Working from home is a trend that’s been gaining traction for some time, with a growth of 159%...

Thought Leadership

Build Custom Solutions with RAD Software to Solve Remote Work Issues

When society experiences major pressures and must shift toward the unfamiliar--as we are right...

Thought Leadership

10 Software Categories in High Demand to Support Remote Work

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most...

Thought Leadership

Travel Tech’s Response to the Coronavirus Crisis

With the world economy feeling the pressure and stress caused by the COVID-19 crisis, one of the...

Thought Leadership

AWS re:Invent Extends the Cloud and Empowers Digital Transformation

Amazon Web Services’ annual gathering in Las Vegas, re:Invent, continues to grow both in terms...

Thought Leadership

How Project-Based Software Helps Companies

Most tasks we do at work are either process or project-based. Processes are made of repetitive...

Thought Leadership

Salesforce Positions Customer Data as a Center of Digital Gravity

Joining Salesforce in San Francisco for its giant (some 170,000 registrants) annual user event,...

Thought Leadership

How to Choose the Best Supply Chain Software for Your Business

Supply chain technology is like a puzzle—most of the time, companies must combine multiple...

Thought Leadership

4 New Account-Based Marketing Software Categories on G2

If you had to guess how many years account-based marketing has been around, what would you say?...

Thought Leadership

Salvation Army Now Accepts Cashless Payments Nationwide

The Salvation Army launched their cashless “Kettle Pay” donation option at 25,000 red kettle...

Thought Leadership

Google's Pending Acquisition of Fitbit and Healthtech Ambitions

Google announced plans to acquire Fitbit for $2.1 billion. This move has the company poised to...

Thought Leadership

2019 Money20/20 Conference: A Look Back

Money20/20 took place Oct. 27-30, 2019 in Las Vegas. The conference was a veritable explosion of...

Thought Leadership

Blockchain to Biometrics: 2019’s Cybersecurity Trends

The 2020 editions to G2’s annual Digital Transformation Trends are in the works. In the past,...

Thought Leadership

Innovation in EDU Conference: A Chicago Retrospective

Technology revolutionized the classroom and made learning more accessible. Education technology...

Thought Leadership

How to Foster a Neurodiverse Workplace

Microsoft, SAP, Deloitte, JPMorgan Chase, and Ernst & Young. What do all these companies have in...

Thought Leadership

Top Takeaways from AdExchanger’s Programmatic I/O

I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month,...

Thought Leadership

Financial Inclusion: Fintech’s Expansion to the Underbanked

Fintech that facilitates financial inclusion may be one of the more altruistic applications of...

Thought Leadership

2018 Holiday Retail Survey: Tactics and Problems

It’s October and Halloween prep is in full swing, that also means the holiday season is creeping...

Thought Leadership

What Is Fileless Malware and How Do Attacks Occur?

Fileless malware attacks are on the rise as more hackers use it to disguise their nefarious...

Thought Leadership

Top Takeaways from My First IAPP Conference

I have been following the International Association of Privacy Professionals (IAPP) on social...

Thought Leadership

AI in Fintech: Use Cases and Impact

Artificial intelligence (AI) has proven useful to financial services institutions in multiple...

Thought Leadership

Oracle Continues Its Data-Driven Journey to the Cloud

At Oracle’s 2019 annual user event, OpenWorld, the vendor’s transformation to a cloud company...

Thought Leadership

Oracle Announces Changes to ERP Platforms at OpenWorld

ERP systems have always been a foundational component of Oracle’s software portfolio. At their...

Thought Leadership

Rollout of New Features in Oracle Human Capital Cloud

The employee experience took center stage at Oracle OpenWorld this year. As Hillel Cooperman,...

Thought Leadership

2018 Holiday Retail Survey Results and 2019 Expectations

Whether you like it or not, the holidays are quickly approaching.

Thought Leadership

Oracle and Deloitte Digital Team Up on Oracle CX Unity

“In a service-oriented world, we must continuously deliver exceptional experiences and stay...

Thought Leadership

The Past and Future of Tumblr

It was good to be Tumblr in 2013.

Thought Leadership

4 Softwares to Boost Office Efficiency (+How They Work Together)

Technology can improve the functionality of an office space. The trick is to find a unified...

Thought Leadership

Three Trends in CAD in 2019

Computer-aided design (CAD) is one of the most significant pieces of technology influencing...

Thought Leadership

Disrupting the Disruptor: How Amazon Prime Day Impacts Retailers

Amazon is the name on everyone’s lips these days.

Thought Leadership

Is Microsoft Teams Really Beating Slack?

As rappers have taught us, with success comes droves of haters ready to jump at any sign of...

Thought Leadership

Local SEO Tech Trends in 2019 and Beyond

Every day, countless people search for local businesses and services nearby. Is your business...

Thought Leadership

10 Best Tools for Event Registration and Ticketing in 2019 (+How to Choose One)

Choosing an event registration tool is one of the first and most essential considerations of the...

Thought Leadership

How Business Digital Transformation Works In The Real World

Business digital transformation is a buzzword that is misused and not completely clear. For...

Thought Leadership

Automating HR with Robotic Process as a Service

To work in human resources is to be inundated with repetitive, time-intensive and...

Thought Leadership

How Blockchain Insurance Is Shaping the Future of Insurance

Blockchain has been lodged in the public consciousness for a while now. 

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