Application Research

G2 Launches Its New Business Entertainment Category

Another month—another new category announcement! This time, I am excited to announce that G2 has...

Analyst Commentary: Applications Research

G2 Launches a New Category for Content Moderation Tools

As we step into the new year, we welcome several new software and service categories on G2 in order...

Analyst Commentary: Applications Research

The Rise of Video Content: Empowering Brands with AI-Powered Tools

While we are scrolling social media on our phones, checking LinkedIn on our laptops, gazing at...

Content Management & Design Research

2024 Trends: Digital Experience Platforms Focus on Integrations

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

Analyst Commentary: Applications Research

The Evolution of Website Builders

Website builders are exactly what they sound like.

Analyst Commentary: Applications Research

Digital Accessibility Helps Users and Businesses Alike

Digital accessibility is great. But what exactly does it mean?

Analyst Commentary: Applications Research

Is Creative Collaboration the Key to Unlocking More Efficient Design Workflows?

In the past few years, there’s been a noticeable rise in in-house creative teams, driven by the...

Content Management & Design Research

2023 Trends in Design Management

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...

Analyst Commentary: Applications Research

UGC—A Win-Win for Brands and Consumers?

There’s a new marketing buzzword every few years or so, and "UGC" is having a moment. Or maybe...