Alanna is a Market Research Analyst at G2 specializing in marketing software. She is passionate about market research and data-driven insights and is fascinated by psychology and human behavior. She also serves as a co-lead of the Ebony & Allies ERG at G2. In her free time, Alanna is somewhere traveling the world, shopping at farmer’s markets, or admiring art.
HubSpot and TikTok recently announced a new integration for B2B brands to run lead generation ads ...
by Alanna Iwuh
Sales, Marketing, and Customer Service Research
This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...
by Alanna Iwuh
Analyst Commentary: Applications Research
By now, you must be familiar with the term artificial intelligence (AI), as it has rapidly taken...
by Alanna Iwuh
Analyst Commentary: Applications Research
On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is...
by Alanna Iwuh
G2's Public Relations (PR) Software category just got a little bigger with the recent addition of...
by Alanna Iwuh
Sales, Marketing, and Customer Service Research
This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...
by Alanna Iwuh
Analyst Commentary: Applications Research
In this growing competitive digital world, where companies compete for user attention and time,...
by Alanna Iwuh