This article was originally published in May 2024. It has been refreshed with new information.
Nearly two years on, the conversation has moved from generative AI that assists to AI agents that act. G2's 2025 AI Agents Insights Report found that nearly 60% of companies now have AI agents in production, and 40% have agent budgets of $1 million or more.
Practically every software company is looking for ways to use this technology to improve its product and, in turn, deliver better user experiences. Given AI's growing presence, we at G2 examined how it has shaped the collaboration and productivity market. G2 review data points to a clear benefit from using productivity bots software, and the category has grown as bots take on more autonomous work.
A bot is a software application that automates or carries out tasks for other programs or users. Productivity bots work as add-ons to software tools, providing additional features, organization, or automation on top of the foundational features of the product. When a bot is connected to a software platform, it boosts the utility of the existing tool that the team already uses.
Today, AI is part of the definition, not an add-on to it. To be listed in G2's Productivity Bots category, a product must run on specific prompts or inputs, deploy as an add-on to another tool, and use AI to make decisions or deliver information intelligently. Team collaboration remains the most common home for these bots.
Productivity bots are typically add-ons to existing software that provide automation or feature enhancements. With AI built in, they help users work more efficiently, get more value from their core platforms, and focus on higher-value tasks.
Today, G2's Productivity Bots category lists 357 products. User sentiment is strong where reviews exist: of the 210 rated products, 199 (95%) hold four stars or higher.
Two kinds of products now share the category. At the top, broad platforms such as Zoom Workplace, Zapier, and Workato have built AI into the core of how they automate and connect work. The same pattern shows up beyond this category. G2's State of AI Agent Builders 2026 report found buyer satisfaction concentrated in automation-first platforms like Zapier and Workato, with integration capabilities among reviewers' top five likes.
Below these platforms sits a long tail of single-purpose bots for standups, polls, and recognition, such as Geekbot (164 reviews, 4.6 stars), Polly (95 reviews, 4.6 stars), and DailyBot (56 reviews, 4.7 stars). Most of the category's growth comes from this long tail. The bulk of the 87 products added in the past year are lightweight, single-purpose add-ons: spreadsheet helpers, reminder and follow-up bots, file tools, and note-taking aids. For buyers, that means more choice for narrow jobs and more reason to check that a tool fits the apps their team already uses.
While there’s a widespread notion that companies are seeking to consolidate their tech stack, ultimately, they are seeking to use their arsenal of products more effectively. In practice, they want to get more out of the products they already own, and add-on bots that strengthen those core tools fit that goal.
It’s evident that these add-on tools are aiding users quickly, likely improving the performance of other applications and driving users’ productivity.
G2 allows reviewers to rate various software features, including generative AI features such as text summarization, text-to-speech, text-to-image, etc., to understand how effective these innovative features are for users.
When we first examined generative AI features (highlighted in red) back in 2024 across multiple Office and Collaboration & Productivity categories, we found that many of them are the lowest-rated features in each category. Generative AI scores have climbed sharply since then. In 2026 reviews so far, these features average 6.5 on G2’s 7-point scale, up from 5.6 in 2025 and within 0.2 of core features (6.65), though scores for core features rose as well. Only a few media features, such as text-to-image and text-to-music, still rank at the bottom of their categories.

Additionally, we noticed that the highest-rated generative AI features were generally from software categories that adopted AI early rather than during the latest AI boom in 2022.
When we look at Sales categories like Conversation Intelligence Software, which leverages AI to transcribe calls and identify key action items and themes to improve sales conversations and, thus, conversions, the features are rated higher than other categories - including those in Collaboration & Productivity. This still holds 2 years on.
Following this theme, AI Sales Assistant Software - a rapidly growing category - has higher-rated generative AI features than most Collaboration & Productivity Software categories. Similarly, Sales Coaching Software has a higher rating for the text summarization generative AI feature question than other categories.
The takeaway was that AI serves users best when it is built into a product early to solve core customer problems, rather than added as a trendy feature to keep up with the buzz.
The 2024 prediction played out: AI that was bolted on gave way to AI built into how the product works. G2's own research frames the shift plainly. Where generative AI was built to advise and assist, agents are built to act, carrying out tasks and coordinating across systems on their own.
That shift shows in this category's most-reviewed products. Zoom Workplace positions its AI around automating meeting follow-ups, and Integrately suggests automations instead of waiting for users to build them. The early-adopter lesson from 2024 still applies: AI earns high marks when it solves a core user problem.
AI, from predictive and generative features to agents, is now part of nearly every kind of SaaS, and it is here to stay. The question for buyers is no longer whether a tool uses AI, but whether that AI does the job well.
With 357 products listed, 87 of them new this year, and the major chat platforms now built around AI agents, buyers have more productivity bots to choose from than ever. The ones worth adopting will act on a user's behalf reliably, inside the tools teams already use, with controls an admin can trust.
Learn more about the growth of conversation intelligence software.
This article is co-written by Alanna Iwuh, G2 senior market research analyst, marketing.
Edited by Jigmee Bhutia
Blue is a senior market research analyst at G2 concentrating on sales software. Blue utilizes his genuine curiosity and background in market research to further build subject matter expertise in the B2B software space. Blue grew up in a military family moving all over the world, from South Korea to Germany to Virginia, where he now calls home. He received his B.B.A in Marketing with a Professional Sales concentration from James Madison University and in his free time enjoys traveling, trying new foods, watching and playing sports, and hanging out with friends and family.
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