Blue is a senior market research analyst at G2 concentrating on sales software. Blue utilizes his genuine curiosity and background in market research to further build subject matter expertise in the B2B software space. Blue grew up in a military family moving all over the world, from South Korea to Germany to Virginia, where he now calls home. He received his B.B.A in Marketing with a Professional Sales concentration from James Madison University and in his free time enjoys traveling, trying new foods, watching and playing sports, and hanging out with friends and family.
Sales, Marketing, and Customer Service Research
This post is part of G2's 2025 digital trends series. Read more about G2’s perspective on digital...
by Blue Bowen
Sales, Marketing, and Customer Service Research
Demo automation software is a rapidly growing and evolving software category.
by Blue Bowen
AI has been a hot topic for software products since the launch of ChatGPT in November 2022.
by Blue Bowen
Customer success has been an increasing focal point for businesses.
by Blue Bowen
The purchasing process in today’s B2B SaaS environment is heavily scrutinized due to budget...
by Blue Bowen
Analyst Commentary: Applications Research
In December 2022, G2 predicted that digital sales room software would expand its use cases from the...
by Blue Bowen
Sales, Marketing, and Customer Service Research
This post is part of G2's 2024 technology trends series. Read more about G2’s perspective on...
by Blue Bowen
Apollo.io, a leading sales intelligence solution, announced they had raised $100 million in Series...
by Blue Bowen
With the increased emphasis on virtual selling in the past few years, sales SaaS companies have...
by Blue Bowen