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Kara Kennedy

Kara is the market director of the B2B services & industry vertical markets at G2. She is passionate about understanding people's business problems and educating software buyers to make informed purchasing decisions. Kara builds meaningful relationships with vendors and providers to ensure end users understand the solutions available to them. She has spent the last four-plus years building G2's market research team and is dedicated to developing industry-leading taxonomies and resources. Her coverage areas include industry verticals, services, and buyer behavior.

Remote Work

The Right Configure, Price, Quote Tools Can Help You Sell Smarter in the Age of COVID-19

Sales teams are adapting to the new demands of remote selling. This includes more complex...

Remote Work

Infographic: SaaS and the Evolution of Remote Work in 2020

The COVID-19 pandemic has bred disruption and uncertainty throughout the global business...

Research News Feed

Oracle Announces Updates to ERP Cloud Industry Solutions

Oracle's announcements at OpenWorld 2019 reveal the company aims to ease challenges in the...

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