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Tech

How to Improve Brand Perception with Social Listening

For marketers, one of the greatest benefits of social media is the opportunity to interact with...

Advertising

How Will Twitter's Ban on Political Ads Impact Advertisers and Nonprofits?

On Wednesday, Oct. 30, Twitter CEO Jack Dorsey made a groundbreaking announcement: The social media...

Tech

Influencer Marketing: Building Trust with Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...

Research News Feed

GroupM Coalition Will Help Brands Adapt to Diverse U.S.

GroupM, the world’s largest advertising media company, announced the formation of a coalition aimed...

Tech

The G2 on the Digital Transformation of Brand Perception

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram,...

Research

Local SEO Tech Trends in 2019 and Beyond

Every day, countless people search for local businesses and services nearby. Is your business...

Research

10 Best Tools for Event Registration and Ticketing in 2019 (+How to Choose One)

Choosing an event registration tool is one of the first and most essential considerations of the...