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Sales, Marketing, and Customer Service Research

Event Management Trends in 2022

This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...

Application Research

Introducing G2's New Category for Event Networking and Matchmaking

In 2020, the event industry responded to the COVID-19 pandemic with an unprecedented pivot to...

Research News Feed

Hopin Expands Event Management Offerings with Latest Acquisitions

Event software startup and virtual event platform Hopin has closed on two acquisitions over a...

Research News Feed

Moz Acquired by Email Marketing Company iContact

On Friday, June 4, Seattle-based startup and search engine optimization (SEO) technology provider ...

Application Research

The Future of Virtual and Hybrid Events in a Post-Pandemic Landscape

In the past year, the virtual event software industry has undergone a massive transformation....

2021 Research Trends

2021 Trends in Customer Engagement and Experience

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital...

Tech

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV...

2020 Research Trends

2020 Social Media and Search Marketing Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital...

Research News Feed

Twitter Expands Access to Brand Surveys

On Dec. 3, 2019, Twitter announced it is making Twitter Brand Surveys available to all managed...