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Stephanie Graham

Stephanie is a research analyst at G2 concentrating on marketing and digital advertising software. Prior to joining G2, Stephanie spent four years in B2B marketing and corporate event planning at a small publishing company. This experience nurtured her passion for understanding how technology can help solve the unique challenges many small businesses face today. Stephanie’s areas of interest include brand perception, customer experience, local marketing, social media, and event planning. She received her B.A. in journalism and Spanish from Marquette University and in her spare time enjoys reading, gaming, and trying new vegetarian restaurants.

Application Research

G2 Launches New Software Category for Virtual Event Platforms

At the end of March, we examined the impact of the coronavirus pandemic on the events industry....

Tech

How COVID-19 Is Changing the Future of Virtual Events

When I got my start in event management, I learned pretty quickly that there’s an event for ...

Tech

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV...

2020 Research Trends

2020 Social Media and Search Marketing Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

Research News Feed

Twitter Expands Access to Brand Surveys

On Dec. 3, 2019, Twitter announced it is making Twitter Brand Surveys available to all managed...

Tech

How to Improve Brand Perception with Social Listening

For marketers, one of the greatest benefits of social media is the opportunity to interact with...

Advertising

How Will Twitter's Ban on Political Ads Impact Advertisers and Nonprofits?

On Wednesday, Oct. 30, Twitter CEO Jack Dorsey made a groundbreaking announcement: The social...

Tech

Influencer Marketing: Building Trust with Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...

Research News Feed

GroupM Coalition Will Help Brands Adapt to Diverse U.S.

GroupM, the world’s largest advertising media company, announced the formation of a coalition...

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