Application Research

The Art of Attribution: Introducing Attribution Solution Types

Many pieces of great digital marketing practices fly under the radar.

Application Research

Adweek Outlook: Marketing and Advertising Takeaways for 2024

With the start of a new year, marketing teams come together to identify strategy, budget, and...

Analyst Commentary: Applications Research

Digital Audio Advertising in 2023 and Beyond

Since its adoption into the G2 taxonomy in late 2020, the Digital Audio Advertising category on G2...

Sales, Marketing, and Customer Service Research

2024 Trends: Transforming the Marketing Landscape Through Consolidation

This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...

Analyst Commentary: Applications Research

Beyond Buzzwords: Data Science Salon on AI Integration in the Workplace

Many companies are interested in integrating artificial intelligence (AI) into their user...

Analyst Commentary: Applications Research

Traditional Marketing AIn’t Gonna Cut It

With the sweeping introduction of ChatGPT in November of 2022, there has been very little that the...

Analyst Commentary: Applications Research

The Future of TikTok and Mobile Advertising

TikTok has been banned on government devices as well as on some college campuses due tonational...

Sales, Marketing, and Customer Service Research

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...

Analyst Commentary: Applications Research

Customer Marketing the G2 Way

In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been...