Analyst Commentary: Applications Research

Customer Marketing the G2 Way

In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been...

Application Research

Inside Connections 2022: What We Liked and Would’ve Liked to See

Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...

Application Research

Campaign Conundrum—How Marketing is Tackling Personalization and Privacy

As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...

Analyst Commentary: Applications Research

Simplifying Customer Data Platforms and Introducing Its Attributes on G2

Imagine you want to buy a new car. While looking through site after site, comparing prices, and...

Analyst Commentary: Applications Research

Is Social Media Advertising the New Out-of-Home?

As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are...

Sales, Marketing, and Customer Service Research

The Evolution of Content Creation Trends in 2022

This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...

Analyst Commentary: Applications Research

Digital Signage: A Surprise Ingredient for Small Businesses

Since March 2020, all industries have grappled with the emergence and effects of the COVID-19...

Research News Feed

Intuit is Acquiring Mailchimp, This Changes Everything

The recent announcement of Intuit’s sweeping acquisition of Mailchimp, an all-in-one marketing...