Victoria is a Research Principal at G2 concentrating on marketing and digital advertising software. Prior to G2, Victoria began her career on Capitol Hill. She transitioned out of politics with an extensive background in project management and operations. She later found her niche in creating stylized brand and marketing campaigns while working for startups and powerhouse apps based in Chicago and London. This varied experience has made her an exceptional practitioner in the marketing and advertising content realm, leading her to expand into the B2B sphere.
Many pieces of great digital marketing practices fly under the radar.
With the start of a new year, marketing teams come together to identify strategy, budget, and...
Analyst Commentary: Applications Research
Since its adoption into the G2 taxonomy in late 2020, the Digital Audio Advertising category on G2...
Sales, Marketing, and Customer Service Research
This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...
Analyst Commentary: Applications Research
Many companies are interested in integrating artificial intelligence (AI) into their user...
Analyst Commentary: Applications Research
With the sweeping introduction of ChatGPT in November of 2022, there has been very little that the...
Sales, Marketing, and Customer Service Research
This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...
Analyst Commentary: Applications Research
In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been...
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...