Yukta is an Associate Market Research Analyst at G2. She has completed her Bachelor's degree majoring in Management and double minoring in Economics and Communications. Prior to joining G2, Yukta spent a year exploring roles like marketing ops, research, and GTM enablement in the B2B SaaS start-up ecosystem. She is passionate about brand and content marketing, consumer behavior research, and market research. She is keen on learning more about the world of data and research and exploring different industries and market sectors. This is because she believes creativity backed up with data points is very rational and convincing. After work, you can see Yukta exploring cafes, cooking, journaling, or working out.