Blue is a senior market research analyst at G2 concentrating on sales software. Blue utilizes his genuine curiosity and background in market research to further build subject matter expertise in the B2B software space. Blue grew up in a military family moving all over the world, from South Korea to Germany to Virginia, where he now calls home. He received his B.B.A in Marketing with a Professional Sales concentration from James Madison University and in his free time enjoys traveling, trying new foods, watching and playing sports, and hanging out with friends and family.
On May 2, 2023, Mindtickle announced its acquisition of Enable Us, a digital sales room software...
Analyst Commentary: Applications Research
Presales departments are critical to progressing sales deals. They help ensure prospects understand...
Demo automation has emerged in recent years due to the emphasis on buyer enablement and reducing...
Sales, Marketing, and Customer Service Research
This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...
Analyst Commentary: Applications Research
Innovation and sustainability were two major themes at the annual Salesforce event, Dreamforce 2022...
Analyst Commentary: Applications Research
Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...
Many businesses are facing difficult decisions due to the impact of global conflicts and economic...
Analyst Commentary: Applications Research
Presales is an often overlooked aspect of the sales process, commonly focused on providing demos....
Data forms the core of every business decision made today. However, disparate and siloed data...