Emily is Director, Market Research at G2. She earned her Bachelor of Science in business administration and Master's of Business Administration degree with a concentration in marketing and business analytics from the Georgia Institute of Technology. She's worked in various industries, including media consulting, information technology, employee wellness, and finance and accounting. She enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, and hiking.
This post is part of G2's 2023 digital trends series.
Audio advertising all started with the radio. Back when marketers first started to use radio...
Sales, Marketing, and Customer Service Research
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...
I’ve heard the term "personalization" so often over the last few years—usually in the context of...
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital...
The SAP Customer Experience LIVE event took place from October 14, 2020 to October 15, 2020, which...
Over the past decade, there have been huge shifts in the digital advertising landscape, including...
This time last year, a group of G2 analysts attended Oracle OpenWorld 2019 and we later discussed...
It’s only the second month of the new year and the customer data platform (CDP) market is picking...