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Research News Feed

ActiveCampaign Secures $100M in Series B Funding Round

Chicago-based customer experience automation platform, ActiveCampaign, recently received $100...

Research News Feed

Acquia Acquires Customer Data Platform Startup AgilOne

Boston-based open digital experience company Acquia announced its acquisition of customer data...

2020 Research Trends

Emerging Martech and Adtech Trends in 2020

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital...

Research News Feed

Content Experience Platform SnapApp Acquired by Uberflip

Uberflip, a content experience platform that creates personalized content experiences through...

Tech

4 New Account-Based Marketing Software Categories on G2

If you had to guess how many years account-based marketing has been around, what would you say?...

Tech

Supply Path Optimization & Its Impact on Programmatic Advertising

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic...

Research News Feed

Google’s Firefly Can Now Target Ads Based on Weather

Firefly, a startup that delivers full-screen media and measurement on rideshare vehicles and taxis,...

Tech

Top Takeaways from AdExchanger’s Programmatic I/O

I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month,...

Research News Feed

Oracle Buys CrowdTwist to Expand CX Capabilities

Continuing on the theme of delivering personalized customer experiences, Oracle announced its ...