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2020 Research Trends

2020 Research Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an...

2020 Research Trends

2020 Cannabusiness and Cannabis Technology Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

Top Digital Transformation Trends in 2020

This post is one part of G2's 2020 digital trends series. 

2020 Research Trends

2020 Trends in Business Software

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

2020 Trends in Medtech and Healthtech

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

7 Emerging Trends Shaping Fintech in 2020

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

2020 Social Media and Search Marketing Trends

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

2020 Digital Transformation Trends in HR

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

2020 Trends and Innovations in Edtech

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

2020 Research Trends

December 31, 1969

We are in the full swing of technology and cloud software vendor IPO season with Lyft, PagerDuty, Pinterest, and the highly...

2020 Research Trends

Cision Acquires Falcon.io to Become An Earned Media Player

December 31, 1969

PR firm Cision acquired social media platform Falcon.io, a move that speaks to the pivoting face...

2020 Research Trends

14 Digital Transformation Trends for 2019

December 31, 1969

“Alexa, list all of the hot technology trends for 2019.”

2020 Research Trends

HR Trends: 5 Major Human Resource Innovations in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

2020 Research Trends

Fintech Trends: 8 Things Disrupting Financial Technology in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

2020 Research Trends

AgTech Trends in 2019: Synthetic Biology, Precision Agriculture, and Millennial Farmers

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

2020 Research Trends

2019 Hospitality Trends (+Predictions for the Future)

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

2020 Research Trends

Ghost Restaurants and Mobile Payments the Big Restaurant Trends in 2019

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

2020 Research Trends

The Retail Trends To Look For in 2019 (+Predictions)

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

2020 Research Trends

Cybersecurity Trends in 2019: Zero Trust, Biometrics, IoT, and GDPR

December 31, 1969

Another year is winding down within the ever-changing world of cybersecurity, as digital threats...

2020 Research Trends

AI Trends in 2019: MLaaS, RPA, and Big Data

December 31, 1969

Over the past year, there have been a number of trends that have impacted digital...

2020 Research Trends

The Biggest AR/VR Trends in 2019

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

2020 Research Trends

3 Disruptive Content Management and Productivity Trends in 2019

December 31, 1969

Last year, G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

2020 Research Trends

5 Trends Impacting ERP and GRC in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

2020 Research Trends

SAP Acquires Qualtrics for Data, But Hidden Value is Qualtrics’ Positive Customer Relationships

December 31, 1969

In what is the second-largest acquisition of a software as a service (SaaS) company ever, SAP...

2020 Research Trends

Project management software and methodologies are a form of automation that has been used in business for nearly 50 years. New...

2020 Research Trends

SaaS-Based CAD is Taking Over

Software as a service (SaaS), also known as software in the cloud, is increasingly penetrating...

2020 Research Trends

The Importance of Accounts Payable (AP) Automation

The phrase “time is money” has never been more true than it is now. 

2020 Research Trends

Why Companies are Investing in Online Courses in 2020

Do you know what your next career will be? Does it even exist yet? 

2020 Research Trends

Computer Viruses Return As the Coronavirus Continues to Spread

In a pinch of irony, the same week that the coronavirus was making headlines, it was announced...

2020 Research Trends

Fintech and Blockchain: Use Cases and Value

Blockchain and fintech are inextricably linked. Distributed ledger technology (DLT) has been...

2020 Research Trends

The Case for SOAR Solutions: The Future of Cybersecurity

Intelligent automation is making impacts across technology markets. And due to an enormous labor...

2020 Research Trends

How to Make Informed B2B Purchasing Decisions

What do business leaders need to make the best, data-driven technology purchasing decisions and...

2020 Research Trends

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV...

2020 Research Trends

An Amazonian Challenge: The Year of Cloud Partnerships

No one should be surprised that Amazon owns the lion’s share of the cloud computing market.

2020 Research Trends

What Is DevSecOps, and How Is It Different from DevOps?

The golden age of DevOps software best practices has settled upon us like a cozy blanket of...

2020 Research Trends

How Generative Design Supports Sustainability

About seven years ago, 3D printing was all the rage. For a few months, even years, it was one of...

2020 Research Trends

Work Communications Surveillance and Accountability

In early December, The Verge published a tell-all piece on Away, a direct-to-consumer luggage...

2020 Research Trends

#ImpactCloud, Digital Adoption, and Tech Philanthropy

When it comes to corporate social responsibility initiatives, tech companies have typically...

2020 Research Trends

The Things Have Eyes: An Introduction to IoT

A moment, if you will, to appreciate that name, the “internet of things.”

2020 Research Trends

How Cloud Technology Facilitates the Management of Patient Care

Banana yellow file folders, with patients’ names handwritten on stick-on labels, were de rigueur...

2020 Research Trends

Cloud Computing in Health Care

I recall—and many of us can relate to—picking up X-ray sheets from one doctor and driving them...

2020 Research Trends

How Governments Drive Financial Services Innovation with Fintech Sandboxes

Governments tout the use of fintech sandboxes as an excellent method of fostering innovative ...

2020 Research Trends

How SMBs Can Benefit from Industry 4.0

Most Industry 4.0 success stories mention large multinational companies such as GE or ABB.

2020 Research Trends

Key Components of Accounting Automation

No matter how dry or stale people think accounting and finance is, these functions are vital to...

2020 Research Trends

The Ultimate Guide to Passwordless Authentication

You have business accounts, therefore you have usernames and passwords...for now.

2020 Research Trends

Six Tips for Getting the Most Out of EdTech Software Purchases

The class erupted in cheers and groans.

2020 Research Trends

How AWS is Reinventing the Journey to AI

AWS’ flagship conference re:Invent did not fail to impress us here at G2, not to mention the...

2020 Research Trends

Analyzing API Security in the Multicloud World

Modern applications send and receive an unfathomable amount of data at any given time. This flow...

2020 Research Trends

How to Improve Brand Perception with Social Listening

For marketers, one of the greatest benefits of social media is the opportunity to interact with...

2020 Research Trends

Interfacing With Interfaces: Giving Technology a Voice

Voice technology: The voice heard ‘round the world. We’ve all heard of Amazon’s Alexa and Google...

2020 Research Trends

Top Design Tech Takeaways from Adobe Max Conference

“Creativity for all,” was a repeated empowering expression used during the Adobe MAX conference...

2020 Research Trends

Major Causes of Employee Productivity Loss

Let’s be honest: Staying focused at work is hard. Really hard. 

2020 Research Trends

Process Data Portability Requests: What Businesses Need to Know

Ever been fed up with your cell phone provider? Maybe you had a good deal the first few months,...

2020 Research Trends

How Crowdfunding Changed the Fundraising Landscape

Here’s a fun fact: Modern crowdfunding was pioneered by a British progressive-rock band.

2020 Research Trends

The G2 on EdTech: How Tech Is Changing College Admissions

It’s the height of college application season, and if there’s a prospective member of the class...

2020 Research Trends

The State of Techfin in Europe and Asia

Big tech companies are expanding their financial services offerings across the globe, but the...

2020 Research Trends

Why Customer Relationship Management (CRM) Is Still Relevant

Customer relationship management (CRM) software is not a new technology. It first made its debut...

2020 Research Trends

How to Incorporate Omnichannel into Holiday Retail Strategy

The time has come. Halloween has passed and Thanksgiving is right around the corner, which means...

2020 Research Trends

True Data Protection Demands More Than Just Regulation

I’ll let you in on a (poorly kept) secret: The use of advanced analytics and other AI-powered...

2020 Research Trends

Supply Path Optimization & Its Impact on Programmatic Advertising

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger...

2020 Research Trends

Building Energy Modeling: The Future of Sustainability

In my previous column, we explored the various ways building information modeling (BIM) software...

2020 Research Trends

How Technology Procurement Is Moving Online

Anyone of a certain age remember this Palmolive commercial from the early 1970s?

2020 Research Trends

Blockchain and Identity: Best Use Cases and the Future

As I sit here in the airport lounge at Philadelphia International Airport, I'm thinking about...

2020 Research Trends

Challenges of Multicloud Solution Management and Security

Not all clouds are created equal, at least not in terms of security.

2020 Research Trends

Latest MedTech Consolidations and Investment Rounds

In the first half of 2019, $4.2 billion was invested in digital health.  It’s been a few years...

2020 Research Trends

The Data Toolbox: The Expanding Domain of AI & Analytics

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world....

2020 Research Trends

Influencer Marketing: Building Trust with Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...

2020 Research Trends

The Case for Multicloud Infrastructure Adoption

Putting all your eggs in one basket doesn’t always work out well. We’ve all done it, and when...

2020 Research Trends

A Look Into Subscription-Based Software Models

In the last decade, many software vendors have shifted from one-time purchase models to...

2020 Research Trends

The Pros and Cons of Different Automation Types

The concept of automation is straightforward: create tools that perform tasks with minimal human...

2020 Research Trends

Why Data Analytics Matter for Nonprofits

Have you ever come face-to-face with a bear while wandering in the remote wilderness? I haven’t,...

2020 Research Trends

State of the Collaboration SaaS Market in China

The beauty of collaboration and content management software is that they’re universally helpful.

2020 Research Trends

CX Tech: Artificial and Intelligent

Of all technologies that impact customer experience (CX), few have as immediate or obvious an...

2020 Research Trends

Building an Evolving Omnichannel Software Space on G2

As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot...

2020 Research Trends

The Impact of AI on Diversity Recruiting

“You’re going to have to deal with [diversity] whether you want to or not,” Jarik Conrad, senior...

2020 Research Trends

CCPA: Everything You Need to Know

Following extensive media coverage of the Facebook-Cambridge Analytica scandal, the Equifax data...

2020 Research Trends

The G2 on Sustainable Design: An Introduction to BIM

The word sustainability is often thrown around when we talk about architecture and construction....

2020 Research Trends

A Brief History of Data and the Birth of Analytics Platforms

The story of the first business computer could not be more British if it tried.

2020 Research Trends

5G’s Disruption to Digital Marketing

Does anyone remember when 4G was released? Do you remember what you were doing or who you were...

2020 Research Trends

G2 on Cloud Security: Investigating the Risks of Cloud Computing

The rapid adoption of cloud computing services has given businesses a false sense of security...

2020 Research Trends

The Problematic Entry of Big Tech Into Financial Services

Techfin is still in its budding stages and has only recently started to shape its identity.

2020 Research Trends

The G2 on the Cloud: The History of Cloud Adoption

The concept of cloud computing isn’t new. References to cloud computing have been around since...

2020 Research Trends

The G2 on Industry 4.0: Understanding Industrial Revolution on a Global Scale

If you work in manufacturing or supply chain, you’ve probably heard of Industry 4.0. While the...

2020 Research Trends

The G2 on the Digital Transformation of Brand Perception

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram,...

2020 Research Trends

The G2 on Nonprofit Tech: Mobile Optimization

Nonprofit organizations without mobile optimization will be left behind.

2020 Research Trends

The G2 on Privacy: What to Know About the NIST Privacy Framework

The most valuable public companies in the world today are all driven by data.

2020 Research Trends

The G2 on Collaboration Technology: Multicultural Collaboration

For as much we talk about globalization, rarely do we mention the difficulties of effective...

2020 Research Trends

The G2 on Customer Experience: CX Technology

Customer experience software (CX) has dominated discussions of enterprise technology for the...

2020 Research Trends

The G2 on MedTech: The Necessary Evil of MIPS Scores

At its core, the health care industry is a service-oriented one; it always has been. Only...

2020 Research Trends

The G2 on Diversity: Software’s Impact on Diversity

By the year 2044, more than half of all Americans will belong to a minority group, currently...

2020 Research Trends

The G2 on Martech: Continued Growth of CDPs and How They Leverage AI

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple...

2020 Research Trends

The G2 on Techfin: Big Tech's Foray Into Financial Services

In this series, I’ll look at how large technology companies are breaking into the financial...

2020 Research Trends

The G2 on Cloud Security: Conquering Container Security

Containers — a lightweight VM alternative — are some of the most widely used cloud technologies...

2020 Research Trends

I was sitting in my high school math class. It was my junior year, near the end of the semester, and the teacher called me up for a...

2020 Research Trends

Tech Giants Improving Supply Chains in the Wake of COVID-19

On March 6th, I published a research article highlighting the impact of COVID-19 on tech supply...

2020 Research Trends

New Experience Management Software Category on G2 Revamps Feedback Software Space

G2’s Survey and Enterprise Feedback Management (EFM) software categories are among its most...

2020 Research Trends

Square Banking License Approval Signals Change in the Fintech Landscape

Square, a subsidiary of Twitter (and fintech giant), has gotten approval from the Federal...

2020 Research Trends

COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick...

2020 Research Trends

Tech Companies Bridging the Gap Between AI and Automation

Automation and artificial intelligence (AI) are important, interrelated tools that help...

2020 Research Trends

How Technology Can Help Global Supply Chain Disruptions

The current state of the global supply chain is in an absolute whirlwind. With the coronavirus...

2020 Research Trends

Combatting the Rising Threat of COVID-19 Email Scams

The coronavirus has impacted several countries across the world, forcing businesses to adapt to...

2020 Research Trends

The Glaring Problem with Verifying Consumer Identities

What would you do if someone was trying to steal your personal data using data privacy...

2020 Research Trends

The Case for Using Self-Sovereign Identity (SSI) for Immunity Passports

Companies across the globe are grappling with reopening their physical places of business in the...

2020 Research Trends

Shift to Remote World Accelerates Fintech Adoption Rates

Late last year, I laid out the top seven fintech trends for 2020. Typically, trends reveal...

2020 Research Trends

G2 Launches New Software Category for Virtual Event Platforms

At the end of March, we examined the impact of the coronavirus pandemic on the events industry....

2020 Research Trends

The Evolution of the IoT Landscape on G2

Necessity is the mother of invention. We’re loyal subscribers to that philosophy here at G2. 

2020 Research Trends

How will the Fourth Industrial Revolution Impact Remote Work?

When we think about remote work, we usually imagine employees performing the same tasks they...

2020 Research Trends

Infographic: How to Secure a Remote Workforce

The COVID-19 pandemic has wreaked havoc across the world, impacting nearly every individual and...

2020 Research Trends

A Complete Guide to Data Privacy Management

To help buyers make sense of the data privacy software landscape, I will write several articles...

2020 Research Trends

The Promises and Pitfalls of Virtual Classroom Tools

A couple of months ago, no one in K–12 education was talking about virtual classrooms.

2020 Research Trends

COVID-19 Spawns Security Concerns For Rapidly Expanding, Under-Protected Workforce

Worldwide, social distancing has affected the day-to-day activities of nearly every person. In...

2020 Research Trends

How Small Business Employees are Adjusting to Remote Work

G2 is constantly following the evolving B2B tech industry, especially during this uncertain...

2020 Research Trends

Business Software Spending During the COVID-19 Crisis

Moving a large number of employees to full-time "work from home" creates many...

2020 Research Trends

Collab Tech and Its Impact on Who Gets to Work Remotely

Collaboration software was already a hot topic, then the COVID-19 outbreak happened.

2020 Research Trends

How to Manage SaaS Spend During a Crisis

Over the past decade software as a service, more commonly known as SaaS, changed the way we...

2020 Research Trends

How COVID-19 Is Changing the Future of Virtual Events

When I got my start in event management, I learned pretty quickly that there’s an event for ...

2020 Research Trends

How to Authenticate Remote Workers in a Zero Trust Security Model

Where and how employees work has changed drastically in the last decade. Workers used to only be...

2020 Research Trends

The Importance of Fintech in a Remote World

During economic shifts both good and bad, the financial services world has to adjust, leaning on...

2020 Research Trends

How to Strengthen Remote Workforce Security During Crises

The coronavirus health crisis has forced millions of workers (who are able) to transition to...

2020 Research Trends

Nonprofits in the Time of COVID-19

As the COVID-19 pandemic continues around the globe, many nonprofits are left in a precarious...

2020 Research Trends

Telemedicine’s Critical Role in the COVID-19 Crisis

Imagine you were feeling ill and could chat with your primary care doctor about your...

2020 Research Trends

How COVID-19 Is Impacting Data Professionals

Remote work isn't the future. It's a current reality, with nearly 75% of U.S. workers working...

2020 Research Trends

Evolving the Way We Work During a Crisis

Automation and artificial intelligence, augmented and virtual reality, real-time collaboration,...

2020 Research Trends

Adapting Architectural Design Processes for Remote Work

The fields of architecture, engineering, and construction (AEC) have always thrived on...

2020 Research Trends

Remote Learning Tools Educators Need Most

Most teachers I’ve met are master improvisers. They have to be ready to adapt to situations in...

2020 Research Trends

Project Management in the Age of Remote Work

Working from home is a trend that’s been gaining traction for some time, with a growth of 159%...

2020 Research Trends

Build Custom Solutions with RAD Software to Solve Remote Work Issues

When society experiences major pressures and must shift toward the unfamiliar--as we are right...

2020 Research Trends

10 Software Categories in High Demand to Support Remote Work

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most...

2020 Research Trends

Travel Tech’s Response to the Coronavirus Crisis

With the world economy feeling the pressure and stress caused by the COVID-19 crisis, one of the...

2020 Research Trends

AWS re:Invent Extends the Cloud and Empowers Digital Transformation

Amazon Web Services’ annual gathering in Las Vegas, re:Invent, continues to grow both in terms...

2020 Research Trends

How Project-Based Software Helps Companies

Most tasks we do at work are either process or project-based. Processes are made of repetitive...

2020 Research Trends

Salesforce Positions Customer Data as a Center of Digital Gravity

Joining Salesforce in San Francisco for its giant (some 170,000 registrants) annual user event,...

2020 Research Trends

How to Choose the Best Supply Chain Software for Your Business

Supply chain technology is like a puzzle—most of the time, companies must combine multiple...

2020 Research Trends

4 New Account-Based Marketing Software Categories on G2

If you had to guess how many years account-based marketing has been around, what would you say?...

2020 Research Trends

Salvation Army Now Accepts Cashless Payments Nationwide

The Salvation Army launched their cashless “Kettle Pay” donation option at 25,000 red kettle...

2020 Research Trends

Google's Pending Acquisition of Fitbit and Healthtech Ambitions

Google announced plans to acquire Fitbit for $2.1 billion. This move has the company poised to...

2020 Research Trends

2019 Money20/20 Conference: A Look Back

Money20/20 took place Oct. 27-30, 2019 in Las Vegas. The conference was a veritable explosion of...

2020 Research Trends

Blockchain to Biometrics: 2019’s Cybersecurity Trends

The 2020 editions to G2’s annual Digital Transformation Trends are in the works. In the past,...

2020 Research Trends

Innovation in EDU Conference: A Chicago Retrospective

Technology revolutionized the classroom and made learning more accessible. Education technology...

2020 Research Trends

How to Foster a Neurodiverse Workplace

Microsoft, SAP, Deloitte, JPMorgan Chase, and Ernst & Young. What do all these companies have in...

2020 Research Trends

Top Takeaways from AdExchanger’s Programmatic I/O

I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month,...

2020 Research Trends

Financial Inclusion: Fintech’s Expansion to the Underbanked

Fintech that facilitates financial inclusion may be one of the more altruistic applications of...

2020 Research Trends

2018 Holiday Retail Survey: Tactics and Problems

It’s October and Halloween prep is in full swing, that also means the holiday season is creeping...

2020 Research Trends

What Is Fileless Malware and How Do Attacks Occur?

Fileless malware attacks are on the rise as more hackers use it to disguise their nefarious...

2020 Research Trends

Top Takeaways from My First IAPP Conference

I have been following the International Association of Privacy Professionals (IAPP) on social...

2020 Research Trends

AI in Fintech: Use Cases and Impact

Artificial intelligence (AI) has proven useful to financial services institutions in multiple...

2020 Research Trends

Oracle Continues Its Data-Driven Journey to the Cloud

At Oracle’s 2019 annual user event, OpenWorld, the vendor’s transformation to a cloud company...

2020 Research Trends

Oracle Announces Changes to ERP Platforms at OpenWorld

ERP systems have always been a foundational component of Oracle’s software portfolio. At their...

2020 Research Trends

Rollout of New Features in Oracle Human Capital Cloud

The employee experience took center stage at Oracle OpenWorld this year. As Hillel Cooperman,...

2020 Research Trends

2018 Holiday Retail Survey Results and 2019 Expectations

Whether you like it or not, the holidays are quickly approaching.

2020 Research Trends

Oracle and Deloitte Digital Team Up on Oracle CX Unity

“In a service-oriented world, we must continuously deliver exceptional experiences and stay...

2020 Research Trends

The Past and Future of Tumblr

It was good to be Tumblr in 2013.

2020 Research Trends

4 Softwares to Boost Office Efficiency (+How They Work Together)

Technology can improve the functionality of an office space. The trick is to find a unified...

2020 Research Trends

Three Trends in CAD in 2019

Computer-aided design (CAD) is one of the most significant pieces of technology influencing...

2020 Research Trends

Disrupting the Disruptor: How Amazon Prime Day Impacts Retailers

Amazon is the name on everyone’s lips these days.

2020 Research Trends

Is Microsoft Teams Really Beating Slack?

As rappers have taught us, with success comes droves of haters ready to jump at any sign of...

2020 Research Trends

Local SEO Tech Trends in 2019 and Beyond

Every day, countless people search for local businesses and services nearby. Is your business...

2020 Research Trends

10 Best Tools for Event Registration and Ticketing in 2019 (+How to Choose One)

Choosing an event registration tool is one of the first and most essential considerations of the...

2020 Research Trends

How Business Digital Transformation Works In The Real World

Business digital transformation is a buzzword that is misused and not completely clear. For...

2020 Research Trends

Automating HR with Robotic Process as a Service

To work in human resources is to be inundated with repetitive, time-intensive and...

2020 Research Trends

How Blockchain Insurance Is Shaping the Future of Insurance

Blockchain has been lodged in the public consciousness for a while now. 

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