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Automation and artificial intelligence, augmented and virtual reality, real-time collaboration, 5G, privacy concerns, web-scale...

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Top Digital Transformation Trends in 2020

This post is one part of G2's 2020 digital trends series. 

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Blockchain and Identity: Best Use Cases and the Future

As I sit here in the airport lounge at Philadelphia International Airport, I'm thinking about...

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Dropbox Work in Progress 2019: Working Smarter

Where does a file storage company go as it evolves into the next-next generation of growth?...

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The G2 on the Cloud: The History of Cloud Adoption

The concept of cloud computing isn’t new. References to cloud computing have been around since...

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Broadcom to Buy Symantec

Broadcom, the world’s second largest chipmaker and supplier of data center technologies, is...

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The Biggest AR/VR Trends in 2019

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

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G2 Fall 2018 Algorithm Updates

In anticipation of the Fall 2018 report release, G2 is releasing an update to its Satisfaction...

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December 31, 1969

We are in the full swing of technology and cloud software vendor IPO season with Lyft, PagerDuty, Pinterest, and the highly...

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Cision Acquires Falcon.io to Become An Earned Media Player

December 31, 1969

PR firm Cision acquired social media platform Falcon.io, a move that speaks to the pivoting face...

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14 Digital Transformation Trends for 2019

December 31, 1969

“Alexa, list all of the hot technology trends for 2019.”

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HR Trends: 5 Major Human Resource Innovations in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

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Fintech Trends: 8 Things Disrupting Financial Technology in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

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AgTech Trends in 2019: Synthetic Biology, Precision Agriculture, and Millennial Farmers

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

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2019 Hospitality Trends (+Predictions for the Future)

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

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Ghost Restaurants and Mobile Payments the Big Restaurant Trends in 2019

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

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The Retail Trends To Look For in 2019 (+Predictions)

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

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Cybersecurity Trends in 2019: Zero Trust, Biometrics, IoT, and GDPR

December 31, 1969

Another year is winding down within the ever-changing world of cybersecurity, as digital threats...

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AI Trends in 2019: MLaaS, RPA, and Big Data

December 31, 1969

Over the past year, there have been a number of trends that have impacted digital...

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The Biggest AR/VR Trends in 2019

December 31, 1969

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

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3 Disruptive Content Management and Productivity Trends in 2019

December 31, 1969

Last year, G2 introduced predictions for 2018’s major digital trends, but this year the focus is...

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5 Trends Impacting ERP and GRC in 2019

December 31, 1969

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the...

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SAP Acquires Qualtrics for Data, But Hidden Value is Qualtrics’ Positive Customer Relationships

December 31, 1969

In what is the second-largest acquisition of a software as a service (SaaS) company ever, SAP...

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Project management software and methodologies are a form of automation that has been used in business for nearly 50 years. New...

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SaaS-Based CAD is Taking Over

Software as a service (SaaS), also known as software in the cloud, is increasingly penetrating...

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The Importance of Accounts Payable (AP) Automation

The phrase “time is money” has never been more true than it is now. 

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Why Companies are Investing in Online Courses in 2020

Do you know what your next career will be? Does it even exist yet? 

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Computer Viruses Return As the Coronavirus Continues to Spread

In a pinch of irony, the same week that the coronavirus was making headlines, it was announced...

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Fintech and Blockchain: Use Cases and Value

Blockchain and fintech are inextricably linked. Distributed ledger technology (DLT) has been...

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The Case for SOAR Solutions: The Future of Cybersecurity

Intelligent automation is making impacts across technology markets. And due to an enormous labor...

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How to Make Informed B2B Purchasing Decisions

What do business leaders need to make the best, data-driven technology purchasing decisions and...

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How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV...

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An Amazonian Challenge: The Year of Cloud Partnerships

No one should be surprised that Amazon owns the lion’s share of the cloud computing market.

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What Is DevSecOps, and How Is It Different from DevOps?

The golden age of DevOps software best practices has settled upon us like a cozy blanket of...

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How Generative Design Supports Sustainability

About seven years ago, 3D printing was all the rage. For a few months, even years, it was one of...

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Work Communications Surveillance and Accountability

In early December, The Verge published a tell-all piece on Away, a direct-to-consumer luggage...

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#ImpactCloud, Digital Adoption, and Tech Philanthropy

When it comes to corporate social responsibility initiatives, tech companies have typically...

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The Things Have Eyes: An Introduction to IoT

A moment, if you will, to appreciate that name, the “internet of things.”

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How Cloud Technology Facilitates the Management of Patient Care

Banana yellow file folders, with patients’ names handwritten on stick-on labels, were de rigueur...

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Cloud Computing in Health Care

I recall—and many of us can relate to—picking up X-ray sheets from one doctor and driving them...

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How Governments Drive Financial Services Innovation with Fintech Sandboxes

Governments tout the use of fintech sandboxes as an excellent method of fostering innovative ...

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How SMBs Can Benefit from Industry 4.0

Most Industry 4.0 success stories mention large multinational companies such as GE or ABB.

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Key Components of Accounting Automation

No matter how dry or stale people think accounting and finance is, these functions are vital to...

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The Ultimate Guide to Passwordless Authentication

You have business accounts, therefore you have usernames and passwords...for now.

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Six Tips for Getting the Most Out of EdTech Software Purchases

The class erupted in cheers and groans.

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How AWS is Reinventing the Journey to AI

AWS’ flagship conference re:Invent did not fail to impress us here at G2, not to mention the...

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Analyzing API Security in the Multicloud World

Modern applications send and receive an unfathomable amount of data at any given time. This flow...

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How to Improve Brand Perception with Social Listening

For marketers, one of the greatest benefits of social media is the opportunity to interact with...

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Interfacing With Interfaces: Giving Technology a Voice

Voice technology: The voice heard ‘round the world. We’ve all heard of Amazon’s Alexa and Google...

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Top Design Tech Takeaways from Adobe Max Conference

“Creativity for all,” was a repeated empowering expression used during the Adobe MAX conference...

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Major Causes of Employee Productivity Loss

Let’s be honest: Staying focused at work is hard. Really hard. 

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Process Data Portability Requests: What Businesses Need to Know

Ever been fed up with your cell phone provider? Maybe you had a good deal the first few months,...

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How Crowdfunding Changed the Fundraising Landscape

Here’s a fun fact: Modern crowdfunding was pioneered by a British progressive-rock band.

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The G2 on EdTech: How Tech Is Changing College Admissions

It’s the height of college application season, and if there’s a prospective member of the class...

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The State of Techfin in Europe and Asia

Big tech companies are expanding their financial services offerings across the globe, but the...

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Why Customer Relationship Management (CRM) Is Still Relevant

Customer relationship management (CRM) software is not a new technology. It first made its debut...

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How to Incorporate Omnichannel into Holiday Retail Strategy

The time has come. Halloween has passed and Thanksgiving is right around the corner, which means...

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True Data Protection Demands More Than Just Regulation

I’ll let you in on a (poorly kept) secret: The use of advanced analytics and other AI-powered...

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Supply Path Optimization & Its Impact on Programmatic Advertising

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger...

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Building Energy Modeling: The Future of Sustainability

In my previous column, we explored the various ways building information modeling (BIM) software...

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How Technology Procurement Is Moving Online

Anyone of a certain age remember this Palmolive commercial from the early 1970s?

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Blockchain and Identity: Best Use Cases and the Future

As I sit here in the airport lounge at Philadelphia International Airport, I'm thinking about...

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Challenges of Multicloud Solution Management and Security

Not all clouds are created equal, at least not in terms of security.

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Latest MedTech Consolidations and Investment Rounds

In the first half of 2019, $4.2 billion was invested in digital health.  It’s been a few years...

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The Data Toolbox: The Expanding Domain of AI & Analytics

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world....

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Influencer Marketing: Building Trust with Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...

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The Case for Multicloud Infrastructure Adoption

Putting all your eggs in one basket doesn’t always work out well. We’ve all done it, and when...

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A Look Into Subscription-Based Software Models

In the last decade, many software vendors have shifted from one-time purchase models to...

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The Pros and Cons of Different Automation Types

The concept of automation is straightforward: create tools that perform tasks with minimal human...

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Why Data Analytics Matter for Nonprofits

Have you ever come face-to-face with a bear while wandering in the remote wilderness? I haven’t,...

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State of the Collaboration SaaS Market in China

The beauty of collaboration and content management software is that they’re universally helpful.

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CX Tech: Artificial and Intelligent

Of all technologies that impact customer experience (CX), few have as immediate or obvious an...

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Building an Evolving Omnichannel Software Space on G2

As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot...

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The Impact of AI on Diversity Recruiting

“You’re going to have to deal with [diversity] whether you want to or not,” Jarik Conrad, senior...

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CCPA: Everything You Need to Know

Following extensive media coverage of the Facebook-Cambridge Analytica scandal, the Equifax data...

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The G2 on Sustainable Design: An Introduction to BIM

The word sustainability is often thrown around when we talk about architecture and construction....

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A Brief History of Data and the Birth of Analytics Platforms

The story of the first business computer could not be more British if it tried.

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5G’s Disruption to Digital Marketing

Does anyone remember when 4G was released? Do you remember what you were doing or who you were...

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G2 on Cloud Security: Investigating the Risks of Cloud Computing

The rapid adoption of cloud computing services has given businesses a false sense of security...

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The Problematic Entry of Big Tech Into Financial Services

Techfin is still in its budding stages and has only recently started to shape its identity.

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The G2 on the Cloud: The History of Cloud Adoption

The concept of cloud computing isn’t new. References to cloud computing have been around since...

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The G2 on Industry 4.0: Understanding Industrial Revolution on a Global Scale

If you work in manufacturing or supply chain, you’ve probably heard of Industry 4.0. While the...

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The G2 on the Digital Transformation of Brand Perception

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram,...

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The G2 on Nonprofit Tech: Mobile Optimization

Nonprofit organizations without mobile optimization will be left behind.

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The G2 on Privacy: What to Know About the NIST Privacy Framework

The most valuable public companies in the world today are all driven by data.

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The G2 on Collaboration Technology: Multicultural Collaboration

For as much we talk about globalization, rarely do we mention the difficulties of effective...

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The G2 on Customer Experience: CX Technology

Customer experience software (CX) has dominated discussions of enterprise technology for the...

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The G2 on MedTech: The Necessary Evil of MIPS Scores

At its core, the health care industry is a service-oriented one; it always has been. Only...

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The G2 on Diversity: Software’s Impact on Diversity

By the year 2044, more than half of all Americans will belong to a minority group, currently...

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The G2 on Martech: Continued Growth of CDPs and How They Leverage AI

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple...

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The G2 on Techfin: Big Tech's Foray Into Financial Services

In this series, I’ll look at how large technology companies are breaking into the financial...

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The G2 on Cloud Security: Conquering Container Security

Containers — a lightweight VM alternative — are some of the most widely used cloud technologies...

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I was sitting in my high school math class. It was my junior year, near the end of the semester, and the teacher called me up for a...

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Tech Giants Improving Supply Chains in the Wake of COVID-19

On March 6th, I published a research article highlighting the impact of COVID-19 on tech supply...

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New Experience Management Software Category on G2 Revamps Feedback Software Space

G2’s Survey and Enterprise Feedback Management (EFM) software categories are among its most...

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Square Banking License Approval Signals Change in the Fintech Landscape

Square, a subsidiary of Twitter (and fintech giant), has gotten approval from the Federal...

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COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick...

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Tech Companies Bridging the Gap Between AI and Automation

Automation and artificial intelligence (AI) are important, interrelated tools that help...

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How Technology Can Help Global Supply Chain Disruptions

The current state of the global supply chain is in an absolute whirlwind. With the coronavirus...

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Combatting the Rising Threat of COVID-19 Email Scams

The coronavirus has impacted several countries across the world, forcing businesses to adapt to...

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The Glaring Problem with Verifying Consumer Identities

What would you do if someone was trying to steal your personal data using data privacy...

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The Case for Using Self-Sovereign Identity (SSI) for Immunity Passports

Companies across the globe are grappling with reopening their physical places of business in the...

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Shift to Remote World Accelerates Fintech Adoption Rates

Late last year, I laid out the top seven fintech trends for 2020. Typically, trends reveal...

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G2 Launches New Software Category for Virtual Event Platforms

At the end of March, we examined the impact of the coronavirus pandemic on the events industry....

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The Evolution of the IoT Landscape on G2

Necessity is the mother of invention. We’re loyal subscribers to that philosophy here at G2. 

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How will the Fourth Industrial Revolution Impact Remote Work?

When we think about remote work, we usually imagine employees performing the same tasks they...

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Infographic: How to Secure a Remote Workforce

The COVID-19 pandemic has wreaked havoc across the world, impacting nearly every individual and...

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A Complete Guide to Data Privacy Management

To help buyers make sense of the data privacy software landscape, I will write several articles...

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The Promises and Pitfalls of Virtual Classroom Tools

A couple of months ago, no one in K–12 education was talking about virtual classrooms.

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COVID-19 Spawns Security Concerns For Rapidly Expanding, Under-Protected Workforce

Worldwide, social distancing has affected the day-to-day activities of nearly every person. In...

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How Small Business Employees are Adjusting to Remote Work

G2 is constantly following the evolving B2B tech industry, especially during this uncertain...

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Business Software Spending During the COVID-19 Crisis

Moving a large number of employees to full-time "work from home" creates many...

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Collab Tech and Its Impact on Who Gets to Work Remotely

Collaboration software was already a hot topic, then the COVID-19 outbreak happened.

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How to Manage SaaS Spend During a Crisis

Over the past decade software as a service, more commonly known as SaaS, changed the way we...

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How COVID-19 Is Changing the Future of Virtual Events

When I got my start in event management, I learned pretty quickly that there’s an event for ...

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How to Authenticate Remote Workers in a Zero Trust Security Model

Where and how employees work has changed drastically in the last decade. Workers used to only be...

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The Importance of Fintech in a Remote World

During economic shifts both good and bad, the financial services world has to adjust, leaning on...

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How to Strengthen Remote Workforce Security During Crises

The coronavirus health crisis has forced millions of workers (who are able) to transition to...

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Nonprofits in the Time of COVID-19

As the COVID-19 pandemic continues around the globe, many nonprofits are left in a precarious...

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Telemedicine’s Critical Role in the COVID-19 Crisis

Imagine you were feeling ill and could chat with your primary care doctor about your...

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How COVID-19 Is Impacting Data Professionals

Remote work isn't the future. It's a current reality, with nearly 75% of U.S. workers working...

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Evolving the Way We Work During a Crisis

Automation and artificial intelligence, augmented and virtual reality, real-time collaboration,...

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Adapting Architectural Design Processes for Remote Work

The fields of architecture, engineering, and construction (AEC) have always thrived on...

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Remote Learning Tools Educators Need Most

Most teachers I’ve met are master improvisers. They have to be ready to adapt to situations in...

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Project Management in the Age of Remote Work

Working from home is a trend that’s been gaining traction for some time, with a growth of 159%...

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Build Custom Solutions with RAD Software to Solve Remote Work Issues

When society experiences major pressures and must shift toward the unfamiliar--as we are right...

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10 Software Categories in High Demand to Support Remote Work

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most...

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Travel Tech’s Response to the Coronavirus Crisis

With the world economy feeling the pressure and stress caused by the COVID-19 crisis, one of the...

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AWS re:Invent Extends the Cloud and Empowers Digital Transformation

Amazon Web Services’ annual gathering in Las Vegas, re:Invent, continues to grow both in terms...

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How Project-Based Software Helps Companies

Most tasks we do at work are either process or project-based. Processes are made of repetitive...

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Salesforce Positions Customer Data as a Center of Digital Gravity

Joining Salesforce in San Francisco for its giant (some 170,000 registrants) annual user event,...

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How to Choose the Best Supply Chain Software for Your Business

Supply chain technology is like a puzzle—most of the time, companies must combine multiple...

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4 New Account-Based Marketing Software Categories on G2

If you had to guess how many years account-based marketing has been around, what would you say?...

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Salvation Army Now Accepts Cashless Payments Nationwide

The Salvation Army launched their cashless “Kettle Pay” donation option at 25,000 red kettle...

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Google's Pending Acquisition of Fitbit and Healthtech Ambitions

Google announced plans to acquire Fitbit for $2.1 billion. This move has the company poised to...

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2019 Money20/20 Conference: A Look Back

Money20/20 took place Oct. 27-30, 2019 in Las Vegas. The conference was a veritable explosion of...

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Blockchain to Biometrics: 2019’s Cybersecurity Trends

The 2020 editions to G2’s annual Digital Transformation Trends are in the works. In the past,...

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Innovation in EDU Conference: A Chicago Retrospective

Technology revolutionized the classroom and made learning more accessible. Education technology...

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How to Foster a Neurodiverse Workplace

Microsoft, SAP, Deloitte, JPMorgan Chase, and Ernst & Young. What do all these companies have in...

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Top Takeaways from AdExchanger’s Programmatic I/O

I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month,...

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Financial Inclusion: Fintech’s Expansion to the Underbanked

Fintech that facilitates financial inclusion may be one of the more altruistic applications of...

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2018 Holiday Retail Survey: Tactics and Problems

It’s October and Halloween prep is in full swing, that also means the holiday season is creeping...

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What Is Fileless Malware and How Do Attacks Occur?

Fileless malware attacks are on the rise as more hackers use it to disguise their nefarious...

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Top Takeaways from My First IAPP Conference

I have been following the International Association of Privacy Professionals (IAPP) on social...

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AI in Fintech: Use Cases and Impact

Artificial intelligence (AI) has proven useful to financial services institutions in multiple...

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Oracle Continues Its Data-Driven Journey to the Cloud

At Oracle’s 2019 annual user event, OpenWorld, the vendor’s transformation to a cloud company...

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Oracle Announces Changes to ERP Platforms at OpenWorld

ERP systems have always been a foundational component of Oracle’s software portfolio. At their...

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Rollout of New Features in Oracle Human Capital Cloud

The employee experience took center stage at Oracle OpenWorld this year. As Hillel Cooperman,...

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2018 Holiday Retail Survey Results and 2019 Expectations

Whether you like it or not, the holidays are quickly approaching.

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Oracle and Deloitte Digital Team Up on Oracle CX Unity

“In a service-oriented world, we must continuously deliver exceptional experiences and stay...

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The Past and Future of Tumblr

It was good to be Tumblr in 2013.

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4 Softwares to Boost Office Efficiency (+How They Work Together)

Technology can improve the functionality of an office space. The trick is to find a unified...

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Three Trends in CAD in 2019

Computer-aided design (CAD) is one of the most significant pieces of technology influencing...

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Disrupting the Disruptor: How Amazon Prime Day Impacts Retailers

Amazon is the name on everyone’s lips these days.

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Is Microsoft Teams Really Beating Slack?

As rappers have taught us, with success comes droves of haters ready to jump at any sign of...

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Local SEO Tech Trends in 2019 and Beyond

Every day, countless people search for local businesses and services nearby. Is your business...

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10 Best Tools for Event Registration and Ticketing in 2019 (+How to Choose One)

Choosing an event registration tool is one of the first and most essential considerations of the...

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How Business Digital Transformation Works In The Real World

Business digital transformation is a buzzword that is misused and not completely clear. For...

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Automating HR with Robotic Process as a Service

To work in human resources is to be inundated with repetitive, time-intensive and...

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How Blockchain Insurance Is Shaping the Future of Insurance

Blockchain has been lodged in the public consciousness for a while now. 

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