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Emily Malis

Emily is the market research manager for the applications squad as well as G2's research principal focused on marketing and digital advertising software. She earned her Bachelor of Science in business administration and Master's of Business Administration degree with a concentration in marketing and business analytics from the Georgia Institute of Technology. She's worked in various industries, including media consulting, information technology, employee wellness, and finance and accounting. Over the past several years, her main focus areas have included brand marketing, demand generation, customer marketing, content marketing, and digital marketing. She enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, and hiking.

Application Research

Massive Growth in Digital Channels Means Digital Adtech Must Evolve

Over the past decade, there have been huge shifts in the digital advertising landscape,...

Research News Feed

Oracle Live 2020: CX Highlights

This time last year, a group of G2 analysts attended Oracle OpenWorld 2019 and we later...

Application Research

How to Manage SaaS Spend During a Crisis

Over the past decade software as a service, more commonly known as SaaS, changed the way we...

Research News Feed

Salesforce Acquires Evergage to Enhance CDP Offering

It’s only the second month of the new year and the customer data platform (CDP) market is...

Research News Feed

ActiveCampaign Secures $100M in Series B Funding Round

Chicago-based customer experience automation platform, ActiveCampaign, recently received $100...

Research News Feed

Acquia Acquires Customer Data Platform Startup AgilOne

Boston-based open digital experience company Acquia announced its acquisition of customer data...

2020 Research Trends

Emerging Martech and Adtech Trends in 2020

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to...

Research News Feed

Content Experience Platform SnapApp Acquired by Uberflip

Uberflip, a content experience platform that creates personalized content experiences through...


4 New Account-Based Marketing Software Categories on G2

If you had to guess how many years account-based marketing has been around, what would you say?...

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