Massive Growth in Digital Channels Means Digital Adtech Must Evolve
Over the past decade, there have been huge shifts in the digital advertising landscape, including...
by Emily Malis Greathouse
Increased Adoption of Lead-to-Account Matching and Routing Leads to New G2 Category
It’s no secret that it can be quite difficult to manage all inbound leads into an organization....
by Michael Gigante
Low-Code Development Platforms: Understanding Personas Amid Popularity Surge
At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software...
by Adam Crivello
The Appeal and Real-Life Consequences of Applying Synthetic Data to Sensitive Clinical Data
Even before the COVID-19 crisis, health systems, medical researchers, and medical institutions...
by Jasmine Lee
How to Choose the Best E-Commerce Software for Your Business
If you are reading this, you have internet access and have probably already tried to buy something...
by Gabriel Gheorghiu
Surging Interest in Online Proctoring Leads to New G2 Category
For colleges forced to close their campuses amid the coronavirus pandemic, virtual classes were...
by Shaun Bishop
G2 Adds New Categories for Work Management and Project Collaboration
For decades, project management software has been straightforward—buyers knew very well what to...
by Gabriel Gheorghiu
Investing in Automation in the Data Privacy Software Market
One of the hottest topics in data privacy management in 2020 is automation—specifically, automated...
by Merry Marwig, CIPP/US
Computer-Aided Design (CAD): State of Category
Computer-aided design (CAD) software was developed as part of a project delivered in 1960 by MIT’s...