Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...
by Victoria Blackwell
What G2 Data Says about Podcast Hosting Platforms
These days you can find a podcast for almost anything from true crime and finance to baking and...
by Priya Patel
Introducing the Presales Category on G2
Presales is an often overlooked aspect of the sales process, commonly focused on providing demos....
by Blue Bowen
The Rise and Rise of Influencer Marketing
In the initial years of social media, online ads served as a major channel for brands to showcase...
by Shalaka Joshi
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and...
by Victoria Blackwell
The Emerging Market for Revenue Operations and Intelligence Software
Data forms the core of every business decision made today. However, disparate and siloed data...
by Blue Bowen
Highspot Raises $248 Million Highlighting the Growth of Sales Enablement
Highspot, a sales enablement platform, announced its Series F funding on January 13, 2022, raising...
by Blue Bowen
The Expansion of Digital Audio Advertising
Audio advertising all started with the radio. Back when marketers first started to use radio...
by Emily Malis Greathouse
Is Social Media Advertising the New Out-of-Home?
As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are...