UGC—A Win-Win for Brands and Consumers?
There’s a new marketing buzzword every few years or so, and "UGC" is having a moment. Or maybe...
by Priya Patel
Recap of Dreamforce 2022: Innovation and Sustainability
Innovation and sustainability were two major themes at the annual Salesforce event, Dreamforce 2022...
by Blue Bowen
How AI Coaching Tools Improve Customer Service Training Curriculum
Artificial intelligence (AI) innovations in the customer service industry are accelerating. AI...
by Jeffrey Lin
G2 Launches New Category for Proactive Customer Retention Software
Customer retention is critically important to the longevity of any business that relies on...
by Jeffrey Lin
Inside Connections 2022: What We Liked and Would’ve Liked to See
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...
by Victoria Blackwell
How G2’s Presales Software Category Has Evolved
Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...
by Blue Bowen
Why Is There an Influx of Funding for Sales Compensation Products?
Many businesses are facing difficult decisions due to the impact of global conflicts and economic...
by Blue Bowen
KKR Brings Second Wind to Alchemer
Private equity investment firm Kohlberg Kravis Roberts & Co. (KKR) became the majority shareholder...
by Jeffrey Lin
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...