In this growing competitive digital world, where companies compete for user attention and time,...
by Alanna Iwuh
There’s a new marketing buzzword every few years or so, and "UGC" is having a moment. Or maybe...
by Priya Patel
Innovation and sustainability were two major themes at the annual Salesforce event, Dreamforce 2022...
by Blue Bowen
Customer retention is critically important to the longevity of any business that relies on...
by Jeffrey Lin
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...
by Victoria Blackwell
Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...
by Blue Bowen
Many businesses are facing difficult decisions due to the impact of global conflicts and economic...
by Blue Bowen
Private equity investment firm Kohlberg Kravis Roberts & Co. (KKR) became the majority shareholder...
by Jeffrey Lin
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...
by Victoria Blackwell