Lauren Fram

Lauren is a former market research analyst focusing on the e-commerce and retail industries. Since joining G2 in July 2017, she has focused her energy on consumer-driven spaces after spending time in the vertical, design, and CAD software spheres. She graduated from the University of Chicago with a degree in English language and literature and her writing and research has been cited in publications such as Forbes, Eater, and Nasdaq.com, among others. She enjoys building and sharing her knowledge, and in her free time enjoys reading, knitting, and gaming. Her coverage areas include retail technology, e-commerce, and restaurant technology.

How to Incorporate Omnichannel into Holiday Retail Strategy

E-Commerce Platforms

How to Incorporate Omnichannel into Holiday Retail Strategy

The time has come. Halloween has passed and Thanksgiving is right around the corner, which means...

by Lauren Fram
2018 Holiday Retail Survey: Tactics and Problems

Tech

2018 Holiday Retail Survey: Tactics and Problems

It’s October and Halloween prep is in full swing, that also means the holiday season is creeping...

by Lauren Fram
Building an Evolving Omnichannel Software Space on G2

Thought Leadership

Building an Evolving Omnichannel Software Space on G2

As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot about...

by Lauren Fram
2018 Holiday Retail Survey Results and 2019 Expectations

Multichannel Retail

2018 Holiday Retail Survey Results and 2019 Expectations

Whether you like it or not, the holidays are quickly approaching.

by Lauren Fram
Payment Processor Stripe Worth $35B After $250M Funding

Research News Feed

Payment Processor Stripe Worth $35B After $250M Funding

Payment processing is big business, given that it powers every non-cash transaction.

by Lauren Fram
The G2 on Omnichannel Commerce: The Digital Transformation of Retail

Multichannel Retail

The G2 on Omnichannel Commerce: The Digital Transformation of Retail

Summer is coming to an end, which means kids head back to school, pumpkin spice lattes reign...

by Lauren Fram
Caper and Tally Secure Funding to Challenge Amazon Go Stores

Amazon

Caper and Tally Secure Funding to Challenge Amazon Go Stores

Retail is changing, but change is inevitable in all industries. Much has been said in recent months...

by Lauren Fram
Disrupting the Disruptor: How Amazon Prime Day Impacts Retailers

Research

Disrupting the Disruptor: How Amazon Prime Day Impacts Retailers

Amazon is the name on everyone’s lips these days.

by Lauren Fram