Sales, Marketing, and Customer Service Research

Event Management Trends in 2022

This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...

Application Research

Introducing G2's New Category for Event Networking and Matchmaking

In 2020, the event industry responded to the COVID-19 pandemic with an unprecedented pivot to...

Research News Feed

Hopin Expands Event Management Offerings with Latest Acquisitions

Event software startup and virtual event platform Hopin has closed on two acquisitions over a...

Research News Feed

Moz Acquired by Email Marketing Company iContact

On Friday, June 4, Seattle-based startup and search engine optimization (SEO) technology provider ...

Application Research

The Future of Virtual and Hybrid Events in a Post-Pandemic Landscape

In the past year, the virtual event software industry has undergone a massive transformation....

Research News Feed

Twitter Expands Access to Brand Surveys

On Dec. 3, 2019, Twitter announced it is making Twitter Brand Surveys available to all managed...

Advertising

How Will Twitter's Ban on Political Ads Impact Advertisers and Nonprofits?

On Wednesday, Oct. 30, Twitter CEO Jack Dorsey made a groundbreaking announcement: The social media...

Research News Feed

GroupM Coalition Will Help Brands Adapt to Diverse U.S.

GroupM, the world’s largest advertising media company, announced the formation of a coalition aimed...

Tech

The G2 on the Digital Transformation of Brand Perception

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram,...