UGC—A Win-Win for Brands and Consumers?

There’s a new marketing buzzword every few years or so, and "UGC" is having a moment. Or maybe...

Recap of Dreamforce 2022: Innovation and Sustainability

Innovation and sustainability were two major themes at the annual Salesforce event, Dreamforce 2022...

Expense Management and G2’s Fall 2022 Reports

On September 22, G2 released its quarterly fall reports, which contain several grids and reports...

All You Need to Know about G2’s Reverse ETL Category

Remember that online newspaper or magazine subscription you purchased and promised to read daily...

G2’s Release Notes Management Category Sees Major Growth

Last December, G2 launched its Release Notes Management Software category to represent products...

How G2 Helps Supply Chain Vendors Seize Market Momentum

The COVID-19 pandemic permanently altered the fabric of society, and the supply chain is no...

Customer Marketing the G2 Way

In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been...

What Is the New FinancialForce SaaB Platform, and Why Does It Matter?

FinancialForce recently announced its new services-as-a-business (SaaB) platform that aims to...

Ranking IT Alerting Software for Small Businesses Based on G2 Reviews

Small businesses that rely on IT infrastructure are incredibly vulnerable to IT failure. According...